Ice Cream Market in the Middle East Term Paper by Nicky

This paper describes the growing demand for frozen dairy products in the Middle East, focusing on the United Arab Emirates and their taste for ice cream. First, the paper presents statistics about the growing market for frozen treats in the UAE. In particular, it notes the popularity of take-home containers versus impulse buy frozen ice cream treats. The paper also addresses how across the Middle East, flavor and brand preferences are growing more diverse, showing an emerging Western-style attitude towards eating ice cream. Various reasons are suggested for the increasing popularity of ice cream. These include abundance of domestically produced milk in wealthy, oil-rich nations, the hot climate and the desire for luxury Western 'cold' items Additionally, the paper discusses how foreign ice cream producers have made considerable inroads in the UAE,such as Baskin Robbins. The paper concludes by summarizing market trends involving ice cream in the UAE, further noting the current demand for foreign goods and the volatility of tastes in the UAE suggests that moving now might be a good way to establish brand loyalty amongst a population whose tastes are in flux.