Ice Cream Market in the Middle East
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This paper describes the growing demand for frozen dairy products in the Middle East, focusing on the United Arab Emirates and their taste for ice cream. First, the paper presents statistics about the growing market for frozen treats in the UAE. In particular, it notes the popularity of take-home containers versus impulse buy frozen ice cream treats. The paper also addresses how across the Middle East, flavor and brand preferences are growing more diverse, showing an emerging Western-style attitude towards eating ice cream. Various reasons are suggested for the increasing popularity of ice cream. These include abundance of domestically produced milk in wealthy, oil-rich nations, the hot climate and the desire for luxury Western 'cold' items Additionally, the paper discusses how foreign ice cream producers have made considerable inroads in the UAE,such as Baskin Robbins. The paper concludes by summarizing market trends involving ice cream in the UAE, further noting the current demand for foreign goods and the volatility of tastes in the UAE suggests that moving now might be a good way to establish brand loyalty amongst a population whose tastes are in flux.
From the Paper:"Across the Middle East, flavor and brand preferences are growing more diverse, suggesting an emerging Western-style attitude towards eating ice cream. In the UAE in particular: "consumers...prefer a wider choice of brands," and the relative novelty of Western sweets tends to mean less brand loyalty (Sweet trends, 2009, AME). This can create new opportunities for marketers, but can also mean a volatile and unstable base of demand. The UAE's appetite for Western goods is often fickle, and its taste in foodstuffs is no exception, contrary to neighboring nations which have tended to focus on fewer basic flavors, such as vanilla and chocolate.
"One reason for the popularity of ice cream is an abundance of domestically produced milk in wealthy, oil-rich nations (Field 2006). After the oil boom of the 1970s, many Middle Eastern countries invested heavily in agriculture."
Sample of Sources Used:
- Baladari Ice Cream Company scoops 450th Baskin-Robbins store in the region. (2009). UAE Today. Retrieved July 29, 2009 at http://www.uaetoday.com/mee_dtls.asp?pid=7066
- Field, Roger. (2006, July 10). Cool runnings for ice cream sector. Retail News. Retrieved July 29, 2009 at http://www.itp.net/news/493457
- Drake, Isobel. (2008). Global dairy demand on the rise, ice cream most popular segment down under. AFN: Food for Thought. Retrieved July 29, 2009 at http://www.ausfoodnews.com.au/2008/12/09/global-dairy-demand-on-the-rise-ice-cream-most-popular-segment-down-under.html
- Emerging markets driving demand for cocoa and chocolate (2008, October 9). AME Info. Retrieved July 29, 2009 at http://www.ameinfo.com/170838.html
- Health. (2009). UAE. Lonely Planet. Retrieved July 29, 2009 at http://www.lonelyplanet.com/united-arab-emirates/practical-information/health
Cite this Term Paper:
Ice Cream Market in the Middle East (2011, December 28) Retrieved September 28, 2023, from https://www.academon.com/term-paper/ice-cream-market-in-the-middle-east-149666/
"Ice Cream Market in the Middle East" 28 December 2011. Web. 28 September. 2023. <https://www.academon.com/term-paper/ice-cream-market-in-the-middle-east-149666/>