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This paper discusses the importance of creating and enforcing an organizational culture focused on business success achieved through customer, employee, owner and public satisfaction. The writer attempts to define what is meant by an organizational culture and examines the role that it plays within a company and how it facilitates the implementation of essential change processes. The rest of the paper is an analysis of how a strong organizational culture has contributed to the continued success of the Walt Disney Company.
From the Paper:"Change is a constant necessity within the modern day business community. It represents the sole means of maintaining and consolidating a competitive position within the more dynamic and more challenging market place. Change processes are vast and can easily include anything from an incremental emphasis placed on customer satisfaction to the introduction of technological developments within the operational process. Implementing change is however a highly demanding and delicate process, due to the fact that people seem to be reticent to the changes and do not embrace them. The resistance to change is obvious at all organizational levels and is generally pegged to the fact that individuals are afraid of what they do not know and would prefer to maintain the safe status quo, rather than introduce elements of novelty within the workplace.
"Given such a context, the existence of a strong organizational culture, incorporating and promoting an openness to novelty, creativity and employee empowerment is crucial. Such a culture is in place at the Walt Disney Company and it has successfully supported the company in its fulminate ascension from a local company to the greatest entertainment company in the world. The Walt Disney Company was founded in 1962 by brothers Roy and Walt Disney and it was initially aiming to offer entertainment to the young audiences. In time however, they significantly diversified their operations and their offering. Today, the company with annual revenues of nearly $40 billion and employing 150,000 individuals owns theaters, network stations, amusement parks and stores, all aimed to satisfy the entertainment needs of the whole family."
Sample of Sources Used:
- - McNamara, C., 2000, Organizational Culture, Management Help, http://managementhelp.org/org_thry/culture/culture.htm last accessed on March 16, 2010
- - 2010, The Walt Disney Company and Affiliated Companies Corporate Information Website, http://corporate.disney.go.com/, last accessed on March 17, 2010
- - Experiences at the Walt Disney Company, Jobster, http://www.jobster.com/at/company/The+Walt+Disney+Company last accessed on March 17, 2010
Cite this Term Paper:
Human Resource: Outsourcing Trends (2012, November 11) Retrieved October 20, 2019, from https://www.academon.com/term-paper/human-resource-outsourcing-trends-152022/
"Human Resource: Outsourcing Trends" 11 November 2012. Web. 20 October. 2019. <https://www.academon.com/term-paper/human-resource-outsourcing-trends-152022/>