Harley Davidson Executive Summary Term Paper by cee-cee

Harley Davidson Executive Summary
An analysis of the risks involved with Harley Davidson entering (and not entering) the Chinese market.
# 107073 | 707 words | 5 sources | MLA | 2008 | US
Published on Aug 19, 2008 in Business (Companies) , Business (International) , Business (Consumer Behavior)

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This paper discusses Harley Davidson's entry into the Chinese market. It describes the goals of the company and its performance measures. It then looks at consumer behavior within China. The paper presents a risk and return analysis for the Chinese market and discusses the international risks for Harley Davidson of not entering the Chinese market.

Table of Contents:
Organizational Purpose
Organizational Goals
Performance Measures
Consumer Behavior
Global Markets
Risk and Return Analysis
International Risks

Sample of Sources Used:

  • "Harley-Davidson roars into China." BBC News. 24 Mar 2006. 24 May 2007. http://news.bbc.co.uk/2/hi/business/4842736.stm
  • Harley Davidson USA. Official Website. 2007. 24 May 2007 http://www.harley-davidson.com/wcm/Content/Pages/home.jsp?locale=en_US
  • Harley Davidson China. Official Website. 2007. 24 May 2007 http://www.harley-davidson.cn/
  • Nakashima, Ryan. "Harley-Davidson Plans China Dealership." AP Wire. CBS News. 19 Jan 2006. 24 May 2007. http://www.cbsnews.com/stories/2006/01/19/world/main1223010.shtml
  • Schmid, John. "Harley-Davidson's struggles illustrate both the promise and peril of China." JC Online. 8 May 8, 2004. 24 May 2007. http://www.jsonline.com/story/index.aspx?id=228039

Cite this Term Paper:

APA Format

Harley Davidson Executive Summary (2008, August 19) Retrieved December 05, 2019, from https://www.academon.com/term-paper/harley-davidson-executive-summary-107073/

MLA Format

"Harley Davidson Executive Summary" 19 August 2008. Web. 05 December. 2019. <https://www.academon.com/term-paper/harley-davidson-executive-summary-107073/>