Harley-Davidson and Global Expansion
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The paper relates that Harley Davidson started with two childhood friends William S. Harley and Arthur Davidson. The paper describes how in 1901, William S. Harley developed an engine designed to fit into a bicycle frame, then in 1903 with a few setbacks, they had their first motorcycle. The paper relates that by 1927, sales had risen to 27,000 units but as the great depression loomed sales dropped to less than 4000 units in 1933. The paper notes that Harley ultimately survived the great depression but then Harley was purchased by AMF in 1969, which had no clue about motorcycles or how to manage a motorcycle company in general. The paper discusses how by the 80's Harley was fighting for survival once again; Harley faced a new competitor from Japan who was determined to take over the American market.
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Harley-Davidson and Global Expansion (2009, December 01) Retrieved January 26, 2020, from https://www.academon.com/term-paper/harley-davidson-and-global-expansion-142619/
"Harley-Davidson and Global Expansion" 01 December 2009. Web. 26 January. 2020. <https://www.academon.com/term-paper/harley-davidson-and-global-expansion-142619/>