Harley Davidson Term Paper by cee-cee

Harley Davidson
This paper analyzes the successful customer relations management (CRM) at the Harley Davidson company.
# 107067 | 939 words | 6 sources | APA | 2008 | US
Published on Aug 19, 2008 in Business (Companies) , Business (Management) , Business (Consumer Behavior)

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The paper discusses how organizations have the challenge of balancing customer satisfaction and requests with the values and goals of the company. The paper explores the customer relations management (CRM)at the Harley Davidson company and shows how the company maintains high levels of customer satisfaction and employee commitment.

Sample of Sources Used:

  • Drucker, P. F. (1997) The Future That Has Already Happened Harvard Business Review, 75, 22-24,
  • Hamid, N. R. A. and Kassim, N. (2004) Internet Technology as a Tool in Customer Relationship Management Journal of American Academy of Business, 4, 103,
  • Harley_Davidson, 2007, 'Homepage', Harley_Davidson, [Online] Available at: https://www.harley-davidson.com/wcm/Content/Pages/SEM/company.jsp?locale=en_US&camp_id=16&source_cd=SEM_Google_Company&GCID=S18577x001&KEYWORD=harley+davidson
  • Keller, S. B. (2002) Internal relationship marketing: A key to enhanced supply chain relationships. International Journal of Physical Distribution & Logistics Management., 32, pg. 649, 20 pgs,
  • Ross, David F. "E-Crm from a Supply Chain Managment Perspective." Information Systems Management 22.1 (2005): 37-44.

Cite this Term Paper:

APA Format

Harley Davidson (2008, August 19) Retrieved December 08, 2019, from https://www.academon.com/term-paper/harley-davidson-107067/

MLA Format

"Harley Davidson" 19 August 2008. Web. 08 December. 2019. <https://www.academon.com/term-paper/harley-davidson-107067/>