Hard Rock Cafe Term Paper by Nicky

An examination of the Hard Rock Cafe (HRC) and the Hard Rock Hotels/Casinos.
# 148348 | 2,594 words | 5 sources | APA | 2011 | US
Published on Oct 12, 2011 in Business (Companies)

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The paper reviews the organizational structure and mission statement of the Hard Rock Cafe and then outlines its marketing strategy. The paper discusses the three main competitors for the HRC and points out what makes the Hard Rock Cafe service different. The paper shows how the HRC is doing terrifically well in most locations, and the image of the chain has stayed strong. The paper concludes with some recommendations for the company.

Executive Summary
Organizational Description
The Marketing Strategy
Hard Rock Cafe Competitors
What makes the Hard Rock Cafe service different?
Summary & Conclusion

From the Paper:

"For individuals interested in the background of a company, one of the first places to visit on a Web page owned by an entertainment-related business - or any business for that matter - is its "mission statement." HRC claims its mission is "to spread the spirit of 'rock 'n' roll by creating authentic experiences that rock". And while a first-time customer spreads the mustard and ketchup on a thick juicy hamburger, and takes that first sip of a frozen margarita, he or she should read the HRC motto, just below the mission statement. The idea of HRC is to "Love all - Serve All," and moreover, "All is one...Save the Planet...Take time to Be Kind.""

Sample of Sources Used:

  • Brand Strategy. (2008). Hard Rock: Not only rock 'n' roll. Retrieved May 2, 2009, fromhttp://www.brandstrategy.co.uk.
  • Funding Universe. (2000). Hard Rock Cafe International, Inc. Company History. RetrievedMay 1, 2009, from http://www.fundinguniverse.com.
  • Hallock, Betty. (2009). Recession takes big bite out of L.A. restaurant business. LosAngeles Times. Retrieved May 2, 2009, from http://www.latimes.com.
  • Hard Rock. (2009). Corporate / History. Retrieved May 2, 2009, from http://www.hardrock.com.
  • Hard Rock. (2009). Corporate / Philanthropy. Retrieved May 1, 2009, from http://www.hardrock.com.

Cite this Term Paper:

APA Format

Hard Rock Cafe (2011, October 12) Retrieved May 16, 2021, from https://www.academon.com/term-paper/hard-rock-cafe-148348/

MLA Format

"Hard Rock Cafe" 12 October 2011. Web. 16 May. 2021. <https://www.academon.com/term-paper/hard-rock-cafe-148348/>