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This paper discusses how consumers all over the world have begun a revolution regarding the development of sustainable purchasing and living. In particular, the paper considers green living in the UK through examining how supermarkets and other businesses promote this ideal. First, the author describes a visit to Sainsbury's market to investigate their sustainable practices. Then, the paper explores how consumers should critically evaluate the practices of businesses they frequent in terms of environmental practices. Various books and articles are cited that promote environmental awareness. Next, the paper addresses the consumer movement that has developed because of a demand for sustainable living. Finally, the paper notes that consumers today are vocal in their demands for sustainable products, business practices and corporate environmental responsibly. This paper contains figures.
From the Paper:"We must here begin with a brief introduction to the Sainsbury's company itself, who notes its mission as including the following five aspects that are intended to be the companies reflection of sustainable practices. 1. Best food for health. 2. Sourcing with integrity. 3. Respect for the environment. 4. Making a positive difference in our community and 5. A great place to work. (Sainsbury's Website 2010, http://www.jsainsbury.co.uk/cr/) As an aside, associated only limitedly with sustainability, the fifth mission point, 'a great place to work" may be in part a response to the damaging scandal the company endured following litigation and the guilty plea they registered in 12 counts of illegal employment practices of children in 2003. (Newholm & Sage, 2005, p. 216) This new mission statement is a great example of how a large corporation is selling "green" or "sustainable" living to attempt to retain and build a consumer base as well as to continue to commodify the image of sustainability, i.e. to make the consumer feel better about the manner in which they consume. According to Poritt in Seeing Green one of the first steps as a consumer is to question rather than to continue to be blind consumers..."
Sample of Sources Used:
- Chetwoods Architecture Firm Website (ND) "Environmental Projects" http://www.chetwood-associates.com/projects_environmental.html
- Council Rewards Green Firms. (21, February 2007). Daily Post (Liverpool, England), p. 1.
- Harrison, R. Newholm, T. and Shaw, D, (2005) The Ethical Consumer, London: Sage
- International Green Purchasing Network (2006) Green Purchasing Public Procurement Starter Kit Retrieved, March 1, 2008 <http://www.gpnindia.org/download.php>.
- Korzeniewski, J. (16, June 2009) http://green.autoblog.com/2009/06/16/sainsburys-supermarket-in-gloucester-uk-generates-electricity/
Cite this Term Paper:
"Green" Consumerism (2012, September 25) Retrieved February 18, 2020, from https://www.academon.com/term-paper/green-consumerism-151809/
""Green" Consumerism" 25 September 2012. Web. 18 February. 2020. <https://www.academon.com/term-paper/green-consumerism-151809/>