Google: The Epitome of the Perfect Business Term Paper by cee-cee

Google: The Epitome of the Perfect Business
A review of the success of the search engine Google.
# 109597 | 1,343 words | 11 sources | APA | 2008 | US

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The paper states that the search engine Google is the epitome of the perfect business in that it delivers significant value at no cost, yet attains profitable sales from advertising revenues. The paper evaluates that which makes Google the epitome of the perfect business. The paper further comments that many scholars contend that Google's primarily advertising-based business model, which is highly profitable, can over time position itself to be immune from commoditization and price competition. This is attained by ensuring that there is a consistent stream of new services introduced globally. The paper notes that research illustrates that the fundamental technologies that Google is based on, serve as a strong foundation to services to compliment AdWords and AdSense, Google's two dominant advertising-related businesses today.

The Businesses of Google
Google's Future

Sample of Sources Used:

  • Michael Castelluccio. "Google -an index for the world. " Strategic Finance 84.11 (2003): 51. ABI/INFORM Global. ProQuest. 15 Nov. 2007
  • Craig Henry. "Periscopic media tour. " Strategy & Leadership 34.5 (2006): 58-66. ABI/INFORM Global. 15 Nov. 07
  • John G Falcioni. "Innovation (and Google)." Mechanical Engineering 128.12 (2006): 4. ABI/INFORM Global. ProQuest15 Nov. 2007
  • Google Labs, Research papers on Natural Language Processing. Indicates focus of Latent Semantic Indexing. Accessed from the Internet on November 15, 2007 from location:
  • Ben Murray. "BRANDS MUST LISTEN TO WEB CHATTER. " Strategic Communication Management 11.5 (2007): 9. ABI/INFORM Global. ProQuest. 15 Nov. 2007

Cite this Term Paper:

APA Format

Google: The Epitome of the Perfect Business (2008, December 04) Retrieved January 18, 2021, from

MLA Format

"Google: The Epitome of the Perfect Business" 04 December 2008. Web. 18 January. 2021. <>