Globalization and Heterogeneity Term Paper by write123

Globalization and Heterogeneity
This paper discusses the greater heterogeneity and diversity in consumer and business demand that results from globalization.
# 105414 | 1,782 words | 11 sources | APA | 2008 | US
Published on Jul 07, 2008 in Asian Studies (General) , Economics (Globalization)

$19.95 Buy and instantly download this paper now


The paper reveals that despite the talk of how "flat" the world is becoming, there is in fact a much greater heterogeneity and diversity in both consumer and business demand than ever before. The paper illustrates this with the highest growth economies of the world which includes China and India, where per capita incomes are reaching new record levels, fueling demand for highly customized products and services in the process.

Addressing Heterogeneous Global Markets through Mass Customization
Global Heterogeneity in Content Management Systems

From the Paper:

"Despite the prevailing popular press that globalization and the "flattening" of entire countries and cultures is now in full force, there is still a high degree of variation, in fact heterogeneity, between and within cultures. This dynamic of greater differences within cultures between groups and between cultures and nations is in turn driving a much more niche-based series of strategies. Porter (74- 76) in Competitive Advantage of nations specifically defined the competitive strength of heterogeneity on a global level as a result of escalating incomes and the need for greater efficiencies in serving the unique needs of these markets."

Sample of Sources Used:

  • AMR Research (2005) - The Handbook of Becoming Demand Driven. AMR Research Report October 6, 2006 . Accessed with permission from the publisher.
  • Askegar and Columbus (2002) - Channel Management Best Practices: It's All About Orders. AMR Research Report. Monday September 9, 2002. Retrieved from the Internet on June 10, 2007:
  • Columbus (2001) - Defining Your Direction In Guided Selling. AMR Research Report. October, 2001. Retrieved from the Internet on June 10, 2007:
  • Columbus (2002) - The Sell-Side E-Commerce Market: It's All About Integration. AMR Research Report. Monday April 1, 2002. Retrieved from the Internet on June 10, 2007:
  • Columbus (2003) - Configuration is the Heart of Customer Fulfillment for Complex Product Manufacturers. AMR Research Report. Monday March 31, 2003. Retrieved from the Internet on June 10, 2007 from:

Cite this Term Paper:

APA Format

Globalization and Heterogeneity (2008, July 07) Retrieved August 24, 2019, from

MLA Format

"Globalization and Heterogeneity" 07 July 2008. Web. 24 August. 2019. <>