Global Marketing: Sun Warrior
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This paper discusses how the Sun Warrior brand could be positioned and its logo altered for better appeal in the raw vegan market.
From the Paper:"Sun Warrior brand is an up and coming brand in the raw food vegan market. The company's primary product is Raw Vegan Protein which is a drink powder that comes in plain vanilla and chocolate flavors. Unlike most protein powders, it is not made from whey, it is a brown rice protein supplement. The company's current logo resembles an antique coin with the images of two Roman guards on it and the inscription Sun Brothers, although the Roman theme is not carried out..."
Cite this Term Paper:
Global Marketing: Sun Warrior (2008, December 01) Retrieved January 27, 2020, from https://www.academon.com/term-paper/global-marketing-sun-warrior-127877/
"Global Marketing: Sun Warrior" 01 December 2008. Web. 27 January. 2020. <https://www.academon.com/term-paper/global-marketing-sun-warrior-127877/>