Global Business Plan Term Paper by Zoey

Global Business Plan
An analysis of the advantages and disadvantages of regional integration for Motorola into the European Union (EU).
# 96205 | 3,886 words | 6 sources | MLA | 2007 | US
Published on Jun 26, 2007 in Business (Companies) , Business (International) , Business (Management) , Business (Marketing)

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This paper presents a comprehensive analysis of Motorola's globalization and expansion into the European Union (EU). It details the role of regional integration and the advantages and disadvantages of regional integration. It then analyzes the economic development stages of countries within the EU. The paper presents a comprehensive risk analysis including the benefits to be derived from the region as well as the potential economic, political and legal risks associated with Italy, a country in the EU trading bloc.

Table of Contents:
Global Business Plan
Role of Regional Integration
Advantages of EU Integration
Country Risk Analysis
Marketing Mix
Budget and Financial Overview
Sources of Financing
External Governance
Centralized Organization
Exit Strategies
Feasibility of Venture
Trends in the Global Environment

From the Paper:

"Often the risk of conducting business in some countries is high, but then the return on the investment is high. The discovery of substantial opportunity occurs by taking substantial risks. To mitigate or manage risks, Motorola must thoroughly analyze and forecast risks to determine if the risks are advantageous to organizational objectives.
The European Union is considered the largest single market in the world (Hill, 2004). Italy is a family-based country in which wireless products are welcomed to support the growing communication needs of the country. The centralization of Italy will promote the easy access of shipping, communicating, and taxation risks. Looking at the economy, location, and talent pool, expansion in the EU is a profitable choice for Motorola."

Sample of Sources Used:

  • Colander, C.D. (2004). Economics: economic growth, business cycles, unemployment and inflation (5th ed). New York: Prentice-Hall Publishers.
  • ComScore Networks. (2006). Retrieved February 23, 2007
  • Hill, C.W.L. (2004). International business: competing in the global marketplace (5th ed). The McGraw-Hill Companies.
  • Martin, C. (2007). Globalization PowerPoint. Sourced from the UOP Flexnet Main1 February 16, 2007.
  • Motorola, Inc. (2005). Nurturing innovation, enabling seamless mobility. Retrieved February 23, 2007 from

Cite this Term Paper:

APA Format

Global Business Plan (2007, June 26) Retrieved December 11, 2019, from

MLA Format

"Global Business Plan" 26 June 2007. Web. 11 December. 2019. <>