Five Approaches to Program Evaluation and Design
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The paper first discusses the needs assessment and how it presents an accurate picture of the needs of the population the program is attempting to address. Next, the paper looks at the program theory analysis that is more conceptual in its approach, and the data it is based upon is anticipatory in terms of its long-term and short-term effects; the paper then examines implementation and service delivery evaluations and how they stress the processes of a program and how they must address the specific needs of the population in a manner that can be realistically implemented. The paper relates that an impact evaluation determines if the program is addressing the root cause of the problem the program is trying to address and finally, the paper discusses a cost-benefit or cost-effectiveness analysis that assesses the efficiency of a program. The paper offers examples of each of these types of program evaluations in relation to an obesity program in schools.
From the Paper:"Program evaluations can be classified into five basic types: needs assessment; design-based or concept evaluation; implementation and service delivery, impact or outcome analysis, and efficiency (cost-benefit and effectiveness) analysis (Rossi et al, 2004, p.18; 29). First and foremost, a needs assessment, as its name suggests, presents an accurate picture of the needs of the population a specific program is attempting to address. No program can address all of the needs of a single demographic. For example, the problem of obesity has a complex and multi-factorial etiology. However, a program might seek to do a needs assessment of low-income, inner city girls who are obese or at risk for becoming so and design a program designed to mitigate the effects of their condition. Understanding the specific social factors (such as a lack of pressure to be thin), environmental factors (no grocery stores and fast food within and outside of the immediate school area), and psychological factors that give rise to obesity (low self-esteem) as well as the extent of the problem (who is affected and to what degree, and its effects such as diabetes and hypertension) demonstrate what needs must be met and the 'need' for a specific program."
Sample of Sources Used:
- Resnicow, Ken; Ricia Taylor; Monica Baskin & Frances McCarthy. (2005). Results of Go Girls: A weight control program for overweight African-American adolescent females.Obesity Research, 13: 1739-1748. Retrieved September 4, 2010 atdoi: 10.1038/oby.2005.212
- Rossi, P.; M.W. Lipsey; & H.E. Freeman. (2004). Evaluation: A systematic approach (7th ed.).Thousand Oakes: Sage.
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Five Approaches to Program Evaluation and Design (2013, April 29) Retrieved August 18, 2019, from https://www.academon.com/term-paper/five-approaches-to-program-evaluation-and-design-152781/
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