Ethics of Online Marketing and CSR at Primark Term Paper by scribbler

Ethics of Online Marketing and CSR at Primark
A discussion on whether online marketing is making kids obese and a look at Primark's corporate social responsibility.
# 152403 | 2,131 words | 7 sources | APA | 2013 | US
Published on Feb 06, 2013 in Business (Companies) , Philosophy (Ethics) , Ethics (General)

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In the first part of the paper, the author reviews studies that address the main harms and benefits of the stakeholders in online advertising, the application of utilitarianism to the underlying principles of online advertising and the clashes of rights are involved and whose rights matters the most. The author also discusses insights gained from an ethical assessment of the case based on Kant's ethics of duties and assesses the approaches of contemporary ethical theories. In the second part of the paper, the author examines the definition of corporate social responsibility and looks at how Primark accepts its responsibility to carry out business ethically as a global business organization. The paper shows how as far as Primark is concerned, CSR entails transparent business practices that are based on ethical values.

Is Online Marketing Making Kids Obese?
Primark's Current Framework and Management Processes for CSR -Corporate Social Responsibility

From the Paper:

"In a business ethics lecture, Crane (2000) presented information on ethics of rights and justice and defined natural rights as "certain basic, important, unalienable entitlements that should be respected and protected in every single action". Holahan (2002) observes that kids visits some websites to feed their virtual pets mainly to have fun. On the other hand, an online marketer promotes or exchanges goods or services for money. Though it's a kid's right to have fun the online marketers provides misleading information and this results to wrong choice of food that subsequently affects their health.
"It is also the right of a marketer to choose a marketing practice that is more appealing to the target. As a result, Montgomery (2007) observes that marketers use social networks where kids can add a product as a friend and recommend it to a real friend for fun. This will make the kid a product promoter while making the product to acquire a social status and an identity appeal. There appears to be a clash of right between the kids and the marketers. The rights of the kids matters most because it's their health which is at stake. The research by the Center for Digital Democracy and American University suggests that online advertising leads to poor food choices by kids resulting to obesity in childhood (Holahan 2002)."

Sample of Sources Used:

  • Baker, M. 2007, CSR, Retrieved on 11th May 2010 from
  • Brussels, V. 2006 "Making Europe a pole of Excellence on corporate social responsibility." Report on implementing the partnership for growth and jobs.
  • Carroll, B. 1979, A Guide to Corporate Social Responsibility (CSR), New York, RoutledgePublishers.
  • Crane & Matten, 2000, Business Ethics 1& 3. London, Oxford University.
  • Garret, J, 2006, "Kant's Duty Ethics".

Cite this Term Paper:

APA Format

Ethics of Online Marketing and CSR at Primark (2013, February 06) Retrieved March 02, 2024, from

MLA Format

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