Ethics in the Advertising Industry Term Paper by Nicky

A review of Snyder's position regarding taste and decency in the advertising industry.
# 151350 | 2,115 words | 8 sources | APA | 2012 | US
Published on Jun 01, 2012 in Business (Marketing) , Advertising (Gender Issues) , Ethics (General)


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Description:

The paper discusses the views of Snyder on ethics and particularly on the importance of taste and decency in advertising. The paper addresses his argument from the economic point of view that indecent ads offend the buying public and are therefore not good for brand building and for the industry as a whole. The paper further discusses Snyder's contention that the advertising industry is too large and influential to avoid its essential ethical responsibly for society. This paper emphasizes this writer's agreement with Snyder and clearly shows how the internal regulation of taste and decency is an essential factor in the future growth and development of the advertising industry. A figure is included in the paper.

Outline:
Introduction
Brief Overview of Ethics in Advertising
Snyder's Views on Advertising Ethics, Taste and Decency
Summation and Conclusion

From the Paper:

"Taste and decency pose a number of problematic questions. The most obvious of these is who exactly determines or defines taste and decency. While other ethical aspects such as fairness are more easily defined and agreed on, this is often not the case with the concept of decency.
"Snyder refers in this regard to the ethical mandate of the American Advertising Federation (1994) which states that, " Advertising shall be free of statements of statements, illustrations or implications that are offensive to good taste or public decency". (Snyder, 2008, p.8/9) Another important aspect of this mandate is that the application of taste and decency ethics is not governmentally controlled but is left to the advertisers themselves to determine these standards.
"Snyder goes on to expand on this area of ethics as follows: he emphatically states that, "We can - and must - do much better in the area of taste and decency". (Snyder, 2008, p.8/9) Furthermore he also states that, "While clear-cut standards are not possible, advertisers must demonstrate greater self-restraint and show respect for everyone who will view their advertisements". (Snyder, 2008, p.8/9) In other words, Snyder is appealing for better ethical standards not only because this would be the right thing to do but also because it makes good economic and marketing sense."

Sample of Sources Used:

  • Business ethics and corporate social responsibility, 2005, viewed 31 October, 2009, <http://www.enterweb.org/ethics.htm>
  • Ethics : The Internet Encyclopedia of Philosophy, viewed 31 October, 2009, < http://www.utm.edu/research/iep/e/ethics.htm>
  • Ethics in Advertising, viewed 31 October, 2009, <http://www.aef.com/on_campus/classroom/speaker_pres/data/3001>
  • Ethics in Advertising: Rubak, viewed 31 October, 2009, <http://www.rubak.com/article.cfm?ID=13>
  • Sen, Amartya, 1987, On Ethics and Economics, Basil Blackwell, Oxford.

Cite this Term Paper:

APA Format

Ethics in the Advertising Industry (2012, June 01) Retrieved September 19, 2019, from https://www.academon.com/term-paper/ethics-in-the-advertising-industry-151350/

MLA Format

"Ethics in the Advertising Industry" 01 June 2012. Web. 19 September. 2019. <https://www.academon.com/term-paper/ethics-in-the-advertising-industry-151350/>

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