Emotion and Consumer Behavior Term Paper by cee-cee

Emotion and Consumer Behavior
The paper examines the influence that emotions play in consumer behavior.
# 110757 | 1,480 words | 5 sources | MLA | 2008 | US
Published on Dec 31, 2008 in Business (Marketing) , Business (Consumer Behavior)

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Marketers and business researchers are becoming increasingly aware of the way that emotional factors affect and influence consumer behavior. The paper's author contends that the term 'emotion" brings with it a great degree of ambiguity and misunderstanding that often confuses the way that this aspect is seen to relate to consumer behavior. The writer discusses some of the aspects of the interaction between emotion and consumer behavior in both a practical and theoretical sense.

Introduction and Overview
Theoretical Perspectives
Practical Aspects
Works Cited

Sample of Sources Used:

  • Chaudhuri A. Emotion and Reason in Consumer Behavior. January 31, 2008. <http://searchcrm.techtarget.com/general/0,295582,sid11_gci1232374,00.html>
  • Flavor trends are evolving as consumer demands become more complex. 2007. January 31, 2008. <http://www.food-business-review.com/article_feature.asp?guid=B983C47E-6AE6-44C4-8640-57F846A07559>
  • Cognitive vs Affective. January 31, 2008. <http://www.ciadvertising.org/sa/spring_04/adv382j/mgbarber/website/CognitivevsAffective.htm>
  • Houwer J, and Hermans D. Editorial: Automatic affective processing. January 31, 2008. <http://www.psy.kuleuven.ac.be/leerpsy/dirk/C&E2001b.pdf.>
  • Zajonc, R.B. Feeling and thinking. Preferences need no inferences. American Psychologist , Vol.35, pp.151-175. 1980.

Cite this Term Paper:

APA Format

Emotion and Consumer Behavior (2008, December 31) Retrieved April 20, 2024, from https://www.academon.com/term-paper/emotion-and-consumer-behavior-110757/

MLA Format

"Emotion and Consumer Behavior" 31 December 2008. Web. 20 April. 2024. <https://www.academon.com/term-paper/emotion-and-consumer-behavior-110757/>