Eleftria: Freedom to Communicate Term Paper by Nicky

Eleftria: Freedom to Communicate
An in-depth review of Eleftria's planned website and its specifications.
# 151540 | 2,305 words | 4 sources | APA | 2012 | US
Published on Jun 25, 2012 in Business (Companies) , Computer and Technology (Internet)

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The paper explains that Eleftria uses Web-based product configuration software to give people the freedom to configure their own cell phones and then describes the goal of Eleftria's planned website. The paper looks at the culture of the Eleftria organization and its team members and examines the primary audience, secondary users, demographic segments and psychographics of the dominant demographic segments Eleftria will focus on. Next, the paper describes the guidelines and platform of the site and its database and security needs. Finally, the paper provides a look at the visual and functional details of the site, including its home page and its guided selling application for cell phones and for cell phone service plans.

Project Overview: Company Information
Goal of the Site
Organization Information Culture
Team Members
Primary Audience and Secondary Users
Audience Demographics and Psychographics
Site Guidelines and Platform
Role of Current Resources
Database Needs
Security Needs
Visual and Functional Details

From the Paper:

"The primary audience will be teenagers and young adults who want to cell phones which have more features and greater service options that AT&T GoPhone, Boost, Metro PCS, Virgin Mobile provide today. No prepaid cellular phone plan today supports 3G wireless with a full texting keyboard and a pay-as-you-go contract, and this will be the first unmet need Eleftria will concentrate on in product and services strategies. There is also no support for interactive gaming over 3G networks on pre-paid plans, which is astounding given the fact that 70% of cell phones in use globally are on prepaid plans (Karger, Sternal, Bockheim, 2006). This primary audience also requires wider screens and full keyboards to post updates to Facebook and Twitter, and to date only the most expensive cell phones from prepaid providers offer this.
"The secondary audience for the website is young professionals who are budget constrained but still want the freedom of having fully functioning smart phones on a pay-as-you-go plan. This segment is more interested in how to get the best possible service plan, even if it is pay-as-you-go, and still have the freedom to use their phone for personal and professional needs. The integration to corporate networks is critically important to this group as they do not necessarily want to be issued a Blackberry from their employers. They would rather have the freedom to use their own device."

Sample of Sources Used:

  • Gilmore, James H, & Pine, B Joseph II. (1997, January). The four faces of mass customization. Harvard Business Review, 75(1), 91-101.
  • Anders Haug, Klaes Ladeby, & Kasper Edwards. (2009). From engineer-to-order to mass customization. Management Research News, 32(7), 633-644.
  • Howard Karger, Barbara Sternal, & Christy A Bockheim. (2006, November). America's Growing Fringe Economy. Dollars & Sense,(268), 16-21.
  • Rice, R., & Katz, J.. (2008). Assessing new cell phone text and video services. Telecommunications Policy, 32(7), 455.

Cite this Term Paper:

APA Format

Eleftria: Freedom to Communicate (2012, June 25) Retrieved October 04, 2022, from https://www.academon.com/term-paper/eleftria-freedom-to-communicate-151540/

MLA Format

"Eleftria: Freedom to Communicate" 25 June 2012. Web. 04 October. 2022. <https://www.academon.com/term-paper/eleftria-freedom-to-communicate-151540/>