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This paper discusses the new approaches to marketing that have evolved because of the Internet. In particular, the paper describes various aspects of electronic marketing, which is seen as a necessity in today's business environment. First, the paper examines how a company can establish a sound e-marketing strategy. Then, it considers the many benefits of an e-marketing campaign. These include improving the overall reach of your message, reduced costs as compared to print or broadcast and addressing the demands of consumers. Next, the paper explores how the advent of the Internet has changed the overall psychology of the consumer. Finally, the paper notes that e-marketing enables existing and established businesses to effectively focus their marketing efforts, while controlling costs as much as possible.
From the Paper:"One of the biggest problems that many businesses have is: truly understanding how to create an effective e marketing strategy. This is because many are resistant to any kind of e marketing approach. Where, they understand the importance of the internet; however, they are reluctant to embrace an e marketing solution for out of fear of venturing into the unknown. Like all other times throughout the course of history, change is inevitable. This means that if any business would like to succeed in the future, requires that they adapt their marketing strategy by: including this as a vital component of marketing. There are numerous benefits that engaging in such a strategy will provide all business over the short and long term to include: it is cost effective. The traditional forms of marketing such as newspaper advertising, billboard marketing, television and radio can become very expensive. When you are using an e marketing strategy, the overall costs of advertising drop dramatically as: there are no additional use of materials and labor costs trying to design an advertisement. For some organizations, these costs increase even further when you calculate the time and cost of following up on a lead such as: sales people having to reclose potential customers."
Sample of Sources Used:
- Forrester: Online Sales to Continue to Grow in 2009. (2009, February 3). Retrieved February 22, 2010 from Hotel Marketing website: http://www.hotelmarketing.com/index.php/article/forrester_online_sales_to_continue_growth_in_2009/
- Internet Growth Statistics. (2010). Retrieved February 22, 2010 from Internet World Stats website: http://www.internetworldstats.com/emarketing.htm
Cite this Term Paper:
Electronic Marketing in Today's Society (2012, September 25) Retrieved February 23, 2020, from https://www.academon.com/term-paper/electronic-marketing-in-today-society-151805/
"Electronic Marketing in Today's Society" 25 September 2012. Web. 23 February. 2020. <https://www.academon.com/term-paper/electronic-marketing-in-today-society-151805/>