Electronic Commerce: An Evolution
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This paper explores the success of internet businesses such as Amazon.com and e-bay and discusses the challenges facing internet retailers that mainly involve advertising and attracting customers. The paper considers the growing popularity of internet shopping and predicts that it is just a matter of time before profits become a reality for electronic commerce web sites and the businesses behind them.
From the Paper:"Electronic commerce h as revolutionized the way that the world does business. No longer must one go outside of one's home to go shopping. A trip to the store for specialty items, books, cosmetics, even groceries can now be replaced by a click of the mouse in the comfort of one's own home, followed by a serene and tranquil wait for the delivery truck to arrive with whatever it was that one purchased. People are no longer confined to purchasing only what is available in their own neighborhood or region. Electronic commerce has enabled people to take advantage of worldwide markets, to locate hard-to-find items, and expand their shopping in ways that have never before been seen.
"Electronic commerce has opened up the world to shoppers, as well as to businesses. Businesses can now attract customers from all over the world, making their marketing efforts much broader. Most large retail chains now have an electronic commerce division, with web sites that contain links to purchase almost anything a person can purchase in the actual physical store. New and exciting avenues of generating revenue have been opened to businesses through electronic commerce. However, the real beneficiaries of electronic commerce have been small, independently owned, specialty businesses. These companies have now realized that the niche market for their product likely extends worldwide, and have accordingly opened up retail electronic commerce divisions of their own."
Cite this Term Paper:
Electronic Commerce: An Evolution (2003, October 23) Retrieved November 19, 2019, from https://www.academon.com/term-paper/electronic-commerce-an-evolution-41477/
"Electronic Commerce: An Evolution" 23 October 2003. Web. 19 November. 2019. <https://www.academon.com/term-paper/electronic-commerce-an-evolution-41477/>