E-Marketing Term Paper by Top Papers

A discussion on e-marketing and B2B and B2C websites.
# 142362 | 1,000 words | 6 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Marketing) , Computer and Technology (Internet)

$19.95 Buy and instantly download this paper now


The paper discusses how the Internet now offers enormous potential for retail as well as wholesale customers; setting up marketing websites is far more economical for both groups. The paper explains that even as there are many technical similarities, the B2B marketing effort is far more relationship oriented, dealing with more sophisticated customers, while retailers may be satisfied with a one-time sale.

From the Paper:

"The world-wide Internet has opened up multiple means of doing business: both for businesses now marketing direct to customers who can select and order from their home computers, to suppliers for those businesses who can now provide whatever supplies and services are needed by other businesses. However, there is obviously a difference in marketing business to business, as opposed to marketing by businesses to customers at retail. One major difference, of course, is the number of prospects to be reached: Retail e-business look for potential millions. B2B sites look for very specific prospects, the numbers limited to those who use or could use the..."

Cite this Term Paper:

APA Format

E-Marketing (2008, December 01) Retrieved February 28, 2024, from https://www.academon.com/term-paper/e-marketing-142362/

MLA Format

"E-Marketing" 01 December 2008. Web. 28 February. 2024. <https://www.academon.com/term-paper/e-marketing-142362/>