E-CRM and Marketing
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This paper discusses the concepts involved in e-CRM (customer relationship management), and explains how it has changed the marketing function. The paper looks at the use of self-service web applications.
From the Paper:"The advent of e-business has brought with it the need for electronic ways of handling tasks and services previously handled in person in bricks-and-mortar stores or via the corporate offices of retailers. One such service is customer relationship management (CRM). An e-tailer cannot chat up the customers to build relationships with them; he needs a technological solution that can help him achieve the same benefits sight unseen. E-CRM is the use of information technology (IT) for CRM purposes."
Cite this Term Paper:
E-CRM and Marketing (2008, December 01) Retrieved April 14, 2021, from https://www.academon.com/term-paper/e-crm-and-marketing-121710/
"E-CRM and Marketing" 01 December 2008. Web. 14 April. 2021. <https://www.academon.com/term-paper/e-crm-and-marketing-121710/>