E-Commerce and the Consumer Term Paper by Master Researcher
E-Commerce and the Consumer
A look at consumer satisfaction trends with e-commerce.
# 35469 | 2,400 words | 16 sources | APA | 2002 |
Published on Oct 07, 2003 in Business (Management) , Business (Marketing) , Computer and Technology (Internet)
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This paper researches the consumer satisfaction trends in e-commerce business and addresses the growth of Internet shopping in general, the convenience of shopping online and the statistics that show why people are surfing the Web. The paper considers recommendations for e-businesses to attract customers and emphasizes the need for them provide superior levels of customer satisfaction.
From the Paper:"Electronic commerce has been at the epicenter of a mesh of trading partner relationships for more than 20 years. With e-commerce, electronic component manufacturers provide samples to their distributors. Photojournalists submit images to a stock house. Fast-food outlets combine their purchasing power. Health-care companies check eligibility and receive settlement. And the guy who sells stepladders to the giant home center uses e-com re because that's the only way the home center will buy anything. Initially, the Internet was designed to be used by government and academic users, but now it is rapidly becoming commercialized. It has on-line "shops", even electronic "shopping malls". Customers, browsing at their computers, can view products, read descriptions, and sometimes even try samples. What they lack is the means to buy from their keyboard, on impulse. (Bergman, Eric, and Earl Johnson 1995)"
Cite this Term Paper:
E-Commerce and the Consumer (2003, October 07) Retrieved June 07, 2023, from https://www.academon.com/term-paper/e-commerce-and-the-consumer-35469/
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