Distribution Channels for the Android
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The paper explains that when Google first came out with the Android, they had to make sure that they chose the right distribution channel in order to compete with Apple's iPhone which was at the time only available through AT&T. The paper discusses Google's decision to use multiple distribution channels, and shows how the success that Google was to have with the Android would, in many ways, depend on this choice of distribution channel. The paper reveals that the Android has seriously affected Apple and has influenced Apple's recent decision to expand their distribution channels to more than just AT&T.
From the Paper:"Distribution decisions often center on founding a system that, at its fundamental level, permits consumers to achieve access and buy a marketer's product. On the other hand, marketers often find that getting to the point at which a customer can obtain a product is complex, time consuming, and pricey. The bottom line is a marketer's distribution system must be both successful in that it delivers a good or service to the correct place, in the correct amount, in the correct condition and competent in that it delivers at the right time and for the right price (Distribution Decisions, 2011). When Google first came out with the Android they had to make sure that they chose the right distribution channel in order to compete with Apple's iPhone which was at the time only available through AT&T.
"In March of 2009 only two percent of smart phones were running Google's Android. A year later that figure went up to ten percent. Apple's iphone made up for twenty five percent of the market, but its market share was flat. Both Apple and Google are well behind RIM, which has over time controlled about forty two percent of the smart-phone market. Flooding the market with Android was a signature Google move."
Sample of Sources Used:
- Distribution Channels. (2011). Retrieved February 20, 2011, from Web site: http://www.referenceforbusiness.com/small/Di-Eq/Distribution-Channels.html
- Distribution Decisions. (2011). Retrieved February 20, 2011, from Web site: http://www.knowthis.com/principles-of-marketing-tutorials/distribution-decisions/
- Elgin, Ben. (2005). Google Buys Android for Its Mobile Arsenal. Retrieved February 20, 2011, from Bloomberg Businessweek Web site: http://www.businessweek.com/technology/content/aug2005/tc20050817_0949_tc024.htm
- Kee, Temeka. (2010). New data proves your mobile marketing strategy must include Android. Retreived February 20, 2011, from Web site: http://econsultancy.com/us/blog/6789-new- data-proves-that-your-mobile-marketing-strategy-must-include-android\
- Murphy, Mark. (2008). To market, to market: Android's app store options. Retrieved February 20, 2011, from Web site: http://www.networkworld.com/community/node/33850
Cite this Term Paper:
Distribution Channels for the Android (2013, May 06) Retrieved September 16, 2019, from https://www.academon.com/term-paper/distribution-channels-for-the-android-153203/
"Distribution Channels for the Android" 06 May 2013. Web. 16 September. 2019. <https://www.academon.com/term-paper/distribution-channels-for-the-android-153203/>