Development Strategy For Dell Term Paper by hicaliber

Development Strategy For Dell
A discussion about the success of Dell Computer's product mix and new product development strategy.
# 95574 | 805 words | 3 sources | MLA | 2007 | US

$19.95 Buy and instantly download this paper now


This paper discusses product mix and the new product development strategy for Dell Computers. It looks at the impact that globalization and the rapid increase of Internet technologies has had on Dell and how they have increased success for this computer manufacturer. The paper also discusses market development for Dell and Dell's competitive advantage relative to its product mix.

Product Mix as a Facet of Success
Professional Use Product Mix
Schools/Healthcare/Government Institutions Use Product Mix
Family Home Use Product Mix
Product Market Grid
Product Development vs. Market Development for Dell
Dell's Competitive Advantage Relative to its Product Mix

Sample of Sources Used:

  • Companies: Dell's profit meets expectations, as revenue gains top forecast. 16 Aug 2002. Wall Street Journal: UKA4.
  • Dell Computer: Product mix, lower costs pay dividends. 11 Aug 2000. The Vancouver Sun: D2.
  • Dell Online. 2006. Dell Computers. (accessed September 17, 2006).

Cite this Term Paper:

APA Format

Development Strategy For Dell (2007, May 27) Retrieved July 11, 2020, from

MLA Format

"Development Strategy For Dell" 27 May 2007. Web. 11 July. 2020. <>