Developing a Product in the Clothing Industry Term Paper by Nicky

A review of how three different creativity tools can be utilized to develop a new product in the clothing industry.
# 151497 | 1,320 words | 3 sources | APA | 2012 | US
Published on Jun 11, 2012 in Business (Industries) , Business (Marketing)

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The paper describes three different creativity tools a clothing company can use to identify a new product that is needed in the marketplace, identify what the product should be like and guide the development process away from specific pitfalls. The paper discusses SCAMPER as a useful means to frame a brainstorming session based on an existing product, attribute listing and morphological analysis to help identify the properties that the product should have, and reverse brainstorming to help identify the characteristics that the product should not have. The paper shows how the result of this process for a new clothing line is a new line of maternity activewear, with a simple stylish design and high quality materials at an affordable price.

From the Paper:

"The objective of reverse brainstorming is to determine the characteristics of the product that the consumer specifically will not want. This helps to avoid pitfalls that can occur in the design and development process. By defining what the product should not be, it helps the creative process by focusing better on what it should be.
"SCAMPER is another tool, specifically designed for product creation purposes. The acronym stands for substitute, combine, adapt, modify, put to another use, eliminate, and reverse (MindTools, 2009). Taking the basic concept of maternity clothing, we can generate the following.
"Substitute can result in a myriad of decisions with regards to different fabrics, different colors and different designs. Each of these represents a specific decision that must be made, and a different solution to the problems that are faced. The types of fabric options should be identified and their relative merits outlined.
"Combining elements is in part how this product idea emerged in the first place. The combination of maternity wear and activewear was the genesis of the product. The process was a simple examination of different types of clothing that could be combined to find a niche that is perhaps underserved."

Sample of Sources Used:

  • No author. (2009). Attribute listing, morphological analysis and matrix analysis. MindTools. Retrieved November 8, 2009 from
  • No author. (2009). Reverse brainstorming. MindTools. Retrieved November 8, 2009 from
  • No author. (2009). SCAMPER. MindTools. Retrieved November 8, 2009 from

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