Dell's Web Site Marketing Tools Term Paper by ResearchRiter

Dell's Web Site Marketing Tools
An examination of the marketing tools used by Dell on its web sites.
# 120896 | 750 words | 11 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Computer and Technology (Internet)

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This paper describes the marketing tools Dell uses on its web sites, including 3-D graphics, personalization, and convenience measures. The paper looks at Dell's target audiences and its categories of products.

From the Paper:

"Dell's web site comprises a number of individual sites that feature the company's products to different target audiences; home, home office, gaming, small business, medium, large business, government, education, healthcare and customer service support. Dell uses marketing tools on each of these sites and there is not much overlap. For example, on the home, home office site, there is a display of product categories, a good tool for letting customers know what is available on the site, as well as the latest deals..."

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APA Format

Dell's Web Site Marketing Tools (2008, December 01) Retrieved December 02, 2021, from

MLA Format

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