Dell's Web Site Marketing Tools
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This paper describes the marketing tools Dell uses on its web sites, including 3-D graphics, personalization, and convenience measures. The paper looks at Dell's target audiences and its categories of products.
From the Paper:"Dell's web site comprises a number of individual sites that feature the company's products to different target audiences; home, home office, gaming, small business, medium, large business, government, education, healthcare and customer service support. Dell uses marketing tools on each of these sites and there is not much overlap. For example, on the home, home office site, there is a display of product categories, a good tool for letting customers know what is available on the site, as well as the latest deals..."
Cite this Term Paper:
Dell's Web Site Marketing Tools (2008, December 01) Retrieved November 12, 2019, from https://www.academon.com/term-paper/dell-web-site-marketing-tools-120896/
"Dell's Web Site Marketing Tools" 01 December 2008. Web. 12 November. 2019. <https://www.academon.com/term-paper/dell-web-site-marketing-tools-120896/>