Dell Computers Term Paper by hicaliber

Dell Computers
An analysis of Dell Computer's promotion and pricing strategies, including a SWOT analysis.
# 95575 | 2,232 words | 4 sources | MLA | 2007 | US
Published on May 27, 2007 in Business (Companies) , Business (Management) , Business (Marketing)


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Description:

This paper discusses promotion and pricing strategies for Dell Computers. The paper begins by describing the background of Dell Computers and then introduces its pricing and promotion strategies. It follows with an integrative paper which analyzes the organization, includes details on Dell's marketing mix and provides a SWOT analysis. The paper concludes with recommendations for the organization.

Table of Contents:
Background
Promotion and Pricing Relative to Dell Computers
Integrative Paper
Introduction
Dell's Marketing Mix
SWOT Analysis
Recommendations
Concluding Discussion

Sample of Sources Used:

  • Batheja, A. 14 Jul 2006. Dell plans to do away with confusing promos, rebates. Knight Ridder Tribune Business News: 1.
  • Dell. 2006. Dell Inc. http://www.dell.com (accessed October 19, 2006).
  • Dell Inc. 17 Jun 2006. Marketline. http://dbic.datamonitor.com.ezproxy.apollolibrary.com/companies/company/?pid=8E2C53C7-29AC-4848-9511-9B752758E3B4#SWOTAnalysis (accessed October 19, 2006).
  • McCarthy, J. (1960 1st ed.), Basic Marketing: A managerial approach, 13th ed., Irwin, Homewood Il, 2001.

Cite this Term Paper:

APA Format

Dell Computers (2007, May 27) Retrieved February 27, 2020, from https://www.academon.com/term-paper/dell-computers-95575/

MLA Format

"Dell Computers" 27 May 2007. Web. 27 February. 2020. <https://www.academon.com/term-paper/dell-computers-95575/>

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