Culture and International Business Term Paper by The Research Group

Culture and International Business
A consideration of the internal and external cultural factors that affect companies competing in the international market.
# 71041 | 1,150 words | 10 sources | MLA | 2004 | US
Published on Dec 01, 2004 in Business (International)

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The paper addresses the challenges facing businesses competing in the international market. The paper addresses finding the right labor supply, seeking an appropriate destination country, balancing the needs of domestic workers with international workers and reconciling their internal cultures with the cultures of the nations where they do business.

Global Environment

From the Paper:

"Multinational corporations are those companies which offer products or services in different countries throughout the world, adapting their products to the countries in which they are selling. Global companies are companies which operate with a high degree of consistency regardless of the country in which the operation occurs (Aizenman, 1994). At multinational companies, internal practices are also changed to reflect the environment of the various countries. The result is that multinational companies have higher relative costs associated with their international operations than their global counterparts.
"Companies with successful products in one market may decide to venture into the international arena in order to increase their sales, profit, market share and long-term opportunity for success. The decision to enter new markets should not be undertaken lightly, however, and products which are successful in one market may prove difficult to market in other areas. For those companies who conduct careful studies before entering a market, and for those companies which have the marketing acumen to understand the markets in which they are selling, the rewards from international marketing can be substantial."

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