Competitive Trends in Service Marketing Term Paper by cee-cee

Competitive Trends in Service Marketing
An evaluation of services marketing strategies and their shift from traditional approaches to fostering trust during everyday customer interactions.
# 114680 | 1,707 words | 5 sources | APA | 2009 | US


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Description:

This paper discusses the most dominant trends influencing the development of service marketing strategies today, including the recognition that it is more important than ever to foster trust. The author describes how customer satisfaction research has attempted the quantification of trust. Four recommendations are provided to companies looking to increase customer satisfaction. It is most critical to develop strategies for attaining the highest levels possible of transparency and trust with customers, and this includes going after the areas of social media and social networking, such as blogs, which have unfolded as the new reputation management system.

Table of Contents:
Executive Summary
Background and Introduction
Main Conclusions
Recommendations
Table of Contents
Trends in Services Marketing Regarding Customer Satisfaction
Background
Creating Trustworthy Moments of Truth with Customers
Consistency Makes a Services Company Trustworthy
Quantifying and Measuring Customer Service using Analytics
Customer Satisfaction in the B2B Environment
Future Trends
Limitations, Conclusions and Recommendations

Sample of Sources Used:

  • Crutchfield, T (2007). Individual Service Providers vs. the Firm: Where Do Customer Loyalties Lie? Services Marketing Quarterly, 29(2), 19. Retrieved March 4, 2008, from ABI/INFORM Global database. (Document ID: 1430139541).
  • Tyler, K & Stanley, E (2007). The role of trust in financial services business relationships. The Journal of Services Marketing, 21(5), 334-344. Retrieved March 4, 2008, from ABI/INFORM Global database. (Document ID: 1363456891).
  • Desai, P., Kalra, A., Murthi, P. (2008). When Old Is Gold: The Role of Business Longevity in Risky Situations. Journal of Marketing, 72(1), 95. Retrieved March 4, 2008, from ABI/INFORM Global database. (Document ID: 1412916721).
  • Lofgren, M (2005). Winning at the first and second moments of truth: an exploratory study. Managing Service Quality, 15(1), 102-115. Retrieved March 4, 2008, from ABI/INFORM Global database. (Document ID: 806684681).
  • Zolkiewski, J., Lewis, B., Yuan, F., Yuan, J.. (2007) An assessment of customer service in business-to-business relationships. The Journal of Services Marketing, 21(5), 313-325. Retrieved March 4, 2008, from ABI/INFORM Global database. (Document ID: 1363456911).

Cite this Term Paper:

APA Format

Competitive Trends in Service Marketing (2009, June 18) Retrieved October 02, 2022, from https://www.academon.com/term-paper/competitive-trends-in-service-marketing-114680/

MLA Format

"Competitive Trends in Service Marketing" 18 June 2009. Web. 02 October. 2022. <https://www.academon.com/term-paper/competitive-trends-in-service-marketing-114680/>

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