Columbia Broadcasting Corporation
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The paper looks at the lengthy past of CBS and how it established itself as an industry leader time and again in the 1930s, 1940s, 1950s (particularly the 1950s) and beyond. After tracing the rich history of the organization, the paper then looks at the business organization of CBS. Chiefly, time is devoted to looking at the organization's willingness to place itself in the vanguard of new technological advances, at its tight, "top-down" organizational style (at least under the leadership of William S. Paley) and at its ability to put money into projects that yield long-term gains - not least of all because CBS appears to have been a forward-thinking organization that understood, arguably before other broadcasters did, that a strong reputation in one area of business would lead to collateral benefits in other areas of the business. Finally, the paper looks at how the CBS business model has found time and space for advancing women and minorities - a sure sign that, even if its organizational flow-chart is not appreciably different from other broadcasters, its organizational culture surely is. In the end, the paper concludes that the Columbia Broadcasting Corporation is a good instance of an organization that has used the uncertainty of being in an industry where the technology and expectations are changing constantly to its advantage.
Cite this Term Paper:
Columbia Broadcasting Corporation (2007, December 01) Retrieved December 05, 2022, from https://www.academon.com/term-paper/columbia-broadcasting-corporation-133409/
"Columbia Broadcasting Corporation" 01 December 2007. Web. 05 December. 2022. <https://www.academon.com/term-paper/columbia-broadcasting-corporation-133409/>