Coca Cola's PR campaign in India
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This paper considers and evaluates the public relations response of Coca-Cola to charges that its products are filled with pesticides in India. The paper focuses on Coca Cola's strategy of using scientific information to present the facts. The paper further shows how Coca Cola accomplished this through the use of the media.
From the Paper:"Public relations are an integral part of many organizations' marketing strategies. Public relations may involve some advertising when companies pay to put forth a particular message but more commonly public relations are also press relations. Companies and organizations often seek to involve the news media through press releases and press conferences and generate stories in the press regarding the organization's products and services. When the organization controls the message being put forth its public..."
Cite this Term Paper:
Coca Cola's PR campaign in India (2008, December 01) Retrieved July 10, 2020, from https://www.academon.com/term-paper/coca-cola-pr-campaign-in-india-122102/
"Coca Cola's PR campaign in India" 01 December 2008. Web. 10 July. 2020. <https://www.academon.com/term-paper/coca-cola-pr-campaign-in-india-122102/>