Coca Cola's PR campaign in India Term Paper by ResearchRiter

Coca Cola's PR campaign in India
A discussion of Coca Cola's response to negative publicity in India.
# 122102 | 2,000 words | 12 sources | MLA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Communication (Mass Media)

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This paper considers and evaluates the public relations response of Coca-Cola to charges that its products are filled with pesticides in India. The paper focuses on Coca Cola's strategy of using scientific information to present the facts. The paper further shows how Coca Cola accomplished this through the use of the media.

From the Paper:

"Public relations are an integral part of many organizations' marketing strategies. Public relations may involve some advertising when companies pay to put forth a particular message but more commonly public relations are also press relations. Companies and organizations often seek to involve the news media through press releases and press conferences and generate stories in the press regarding the organization's products and services. When the organization controls the message being put forth its public..."

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