China, Globalization and Marketing Management Term Paper by scribbler

China, Globalization and Marketing Management
A discussion on the cultural issues facing a company operating in the Asian market.
# 153102 | 1,744 words | 11 sources | APA | 2013 | US
Published on May 03, 2013 in Business (International) , Business (Management) , Business (Human Resources)

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The paper provides an introduction to China and its economy, and discusses the cross-cultural issues for American management to consider when employing a Chinese labor force. The paper explains the differences in employees' perceptions of work, jobs and labor, the labor quality and quantity, labor mobility, relating to minorities and labor unions. The paper highlights how by developing cross-cultural training initiatives, including diverse team building, cross-cultural communication and cross-cultural negotiation, organizations will be more competitive in the global economy. Finally, the paper addresses the impact of globalization on marketing management and includes a table that represents some of the basic cultural differences one must consider when relocating to an Asian country.

Cross-Cultural Issues
Globalism and Marketing Management

From the Paper:

"China, known as the "sleeping giant," has transformed itself from a rural, pre-industrial society to an economic and political powerhouse in just a few decades. Since 1949, through the Great Patriotic Revolution led by Mao Tse-Tung, China has literally moved from a feudal economic system to one of the world's fastest growing economies in the global environment. China is a huge nation that has been experiencing unprecedented growth over the past few decades - an average annual GDP of well over 10 percent. While China's actual per capita income is still classified in the lower-middle category in global statistics, at about $3,200, it is still the third largest economy in the world after the United States and Japan with a nominal DFP of $4.3 trillion (Chinese Government, 2010). This rapid growth and desire for increase political and economic partnership makes China an ideal fit for Company A's expansion into the Asian market.
"Contemporary China now participates in the global private sector. Her companies play a major role in the global economy, and companies in the developed world take Chinese manufacturing trends quite serious. China's view of her economy is "Socialism with Chinese Characteristics," which is defined in different ways by scholars."

Sample of Sources Used:

  • Chinese Government. (2010). Official Web Portal. Information. Cited in:
  • Central Intelligence Agency. (2010). World Factbook - China. Cited in:
  • Fisher-Yoshida, B. and K. Geller. (2009). Transnational Leadership Development: Preparing the Next Generation for the Borderless Business World. AMACON.
  • Goleniewski, L. and K. Wilson. (2006). Telecommunications Essentials, SecondEdition, the Complete Global Source. New York: Addison-Wesley.
  • Mitchell, E. (2007), Labor Quality and the International Wage Structure of Labor Productivity and Wages, The Rand Report, cited from:

Cite this Term Paper:

APA Format

China, Globalization and Marketing Management (2013, May 03) Retrieved July 11, 2020, from

MLA Format

"China, Globalization and Marketing Management" 03 May 2013. Web. 11 July. 2020. <>