Challenges Facing Health Care Facilities
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The paper discusses the opportunity magnet certification offers health care organizations and relates that it provides a competitive advantage for hospitals who will outperform their non-magnet peers, which inherently operate to a lower standard. The paper addresses the threat in the competitive environment of a poor employer brand and discusses how a health care provider has be able to attract enough high-quality nurses. Next, the paper looks at the opportunities in the political environment and explains how health care organizations can actively promote themselves in foreign countries that they have targeted. Finally, the paper addresses the threat of accountability in the political environment and discusses the importance of health care organizations understanding the legal standards and obligations to which they must adhere.
From the Paper:"There are a number of challenges in the competitive environment for health care organizations. One opportunity that exists is to attain magnet status. This status indicates that a given health care provider has achieved the highest standard of nursing. Magnet hospitals have achieved "excellent patient outcomes, high levels of job satisfaction...and low staff nurse turnover" (Summers, 2008). Magnet status serves two key competitive functions for health care facilities. One is that it can attract customers by offering the highest quality care possible; the other is it can help to attract the best staff. Magnet status, therefore, can be viewed as a course of competitive advantage for hospitals. Magnet hospitals score higher than non-magnet hospitals on all workforce perception measures, according to Lacey et al (2007).
"A hospital seeking magnet certification to maximize this opportunity can pursue the guidelines that have been laid out for certification by the American Nurses' Credentialing Center. The steps include adherence to sets of guidelines and achieving targets such as for nurse turnover rates. By seeking magnet certification, a health care organization also builds competitive advantage by outperforming its non-magnet peers, which inherently operate to a lower standard. The certification itself is merely evidence of that higher standard."
Sample of Sources Used:
- Eckenwiler, L. (2010). Long-term care and migrant health workers: Considering responsibilities. Global Studies Review. Retrieved August 10, 2010 from http://www.globality-gmu.net/archives/2040
- Emanuel, E. & Emanuel, L. (1996). What is accountability in health care? Annals of Internal Medicine. Vol. 124 (2) 229-239.
- Heilmann, P. (2010). Employer brand image in a health care organization. Management Research Review. Vol. 33 (2) 134-144.
- Lacey, S., Cox, K., Lorfing, K., Teasley, S., Carroll, C. & Sexton, K. (2007). Nursing support, workload, and intent to stay in magnet, magnet-aspiring and non-magnet hospitals. Journal of Nursing Administration. Vol. 37 (4) 199-205.
- Mitchell, S. (2008). Your employment brand: Is it working for or against you? Nursing Economics. Vol. 26 (2) 121-128.
Cite this Term Paper:
Challenges Facing Health Care Facilities (2013, April 23) Retrieved January 28, 2022, from https://www.academon.com/term-paper/challenges-facing-health-care-facilities-152729/
"Challenges Facing Health Care Facilities" 23 April 2013. Web. 28 January. 2022. <https://www.academon.com/term-paper/challenges-facing-health-care-facilities-152729/>