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The paper looks at the history of entertainment and technological innovation from the 1940s when cable television was already available, to the early 1970s, when cable had become the preferred vehicle for pay television. The paper discusses the innovation by Milton Shapp that made it possible to increase cable TV subscribership and describes how cable TV and pay TV improved further in the 1960s and the 1970s until the present time.
From the Paper:"Further in the 1950s, there was an unprecedented growth in the television entertainment industry and some of the more memorable events happened during this decade. Most notable of these were the launch of the I Love Lucy sitcom and the Bob Hope Show. But more importantly this era was where the Television Code saw fruition and because of concerns "that pay TV would divert viewers and thereby undermine ad-supported broadcasting stations, the Federal Communications Commission (FCC) promulgated a series of regulations that retarded the growth of pay TV (Eisenmann, 2000)." Although the regulations seemed to have been a death blow on the cable and pay TV schemes, it was otherwise because they continued to grow in subscribership.
"The continued evolution and improvement of cable TV was also the result of an innovation by Milton Shapp. Instead of having a system that captures one television signal one at a time, Shapp "developed a system that one master antenna (MATV) could be used for all televisions in the building by using the coaxial cable and signal boosters capable of carrying multiple signals at once (InfoTech at K-State, 2008)." Shapp's innovation made it possible to increase cable TV subscribership because there was no problem with latency and weak signals."
Sample of Sources Used:
- Boyd, Lydia. Radio and Television Subcategories. 04 Apr. 2008. Duke University Libraries. 04 Oct. 2009. <http://library.duke.edu/digitalcollections/adaccess/radio-tv.html>.
- Eisenmann, Thomas R. Cable TV: From Community Antennas to Wired Cities. 10 July 2000. Harvard Business School. 04 Oct. 2009. <http://hbswk.hbs.edu/archive/1591.html>.
- InfoTech at K-State. History of Cable TV. 08 Sept. 2008. Kansas State University. 04 Oct. 2009. <http://www.k-state.edu/infotech/cable/history.html>.
- Mullen, Megan. Pay Television. 2008. The Museum of Broadcast Communications. 04 Oct. 2009. <http://www.museum.tv/eotvsection.php?entrycode=paytelevisio>.
Cite this Term Paper:
Cable TV and Pay TV Before 1970 (2012, June 11) Retrieved January 17, 2021, from https://www.academon.com/term-paper/cable-tv-and-pay-tv-before-1970-151456/
"Cable TV and Pay TV Before 1970" 11 June 2012. Web. 17 January. 2021. <https://www.academon.com/term-paper/cable-tv-and-pay-tv-before-1970-151456/>