Business Information-Case Summaries Term Paper by Top Papers

The paper looks at the article, "Levi's Channel Reorganization", where Girard discusses the radical strategy Levi is being forced to take in order to win back market share. The paper asserts that while no one would argue that Levi's brand is balanced on the brink of irrelevance, the author does a good job at illustrating the strategic difficulty Levi is in by pointing out that Levi's overall sales went from $7.1b in 1996 to $4.1b in what would be 2002.