Bristol Myers Squibb (BMSC) Term Paper by Quality Writers

Bristol Myers Squibb (BMSC)
This paper is a marketing audit of Bristol Myers Squibb (BMSC).
# 104194 | 3,250 words | 16 sources | APA | 2008 | US
Published on Jun 04, 2008 in Business (Companies) , Business (Marketing)

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This paper presents an overview of pharmaceutical company, Bristol Myers Squibb (BMSC) and then presents an environmental analysis of the pharmaceutical industry with regards to how BMSC can obtain a competitive edge. The paper presents a strengths, weaknesses, opportunities, and threats (SWOT) analysis of BMSC and discusses BMSC market segmentation. The paper concludes with recommendations for a marketing strategy.

Table of Contents:
BMSC Overview
The Competitive Environment
Pfizer Overview
Competitor Profile Matrix
Industry Rivalry
Environmental Analysis
BMSC Segmentation
Conclusion and Recommendations
Company Background
SWOT Table

From the Paper:

"Pfizer had revenues of more than $52,000 million during 2004 which represented an increase of over 17% from the previous year. Pfizer's profit for 2004 was over $11,000 million which represented a year on year increase of over 300%. Financially Pfizer is a very strong company which markets pharmaceutical and consumer products in both human and animal markets concentrated in 3 segments: pharmaceuticals, consumer healthcare and animal healthcare. While continually investing in research and development, Pfizer is currently benefiting from 3 strong products in the marketplace: Viagra, Zoloft and Lipitor."

Sample of Sources Used:

  • Arnold, M. 2004. Pravachol's study backfires but Crestor takes the hit. Medical Marketing & Media, 39(4), p.8.
  • Bristol Myers Squibb Company 2005 annual report. 2006. Bristol Myers Squibb Company. [Viewed: 03-23-2007].
  • Carrier, M. A. 2004. Cabining intellectual property through a property paradigm. Duke Law Journal, 54(1), 1+.
  • Elliott, C. 2004. Pharma goes to the laundry: Public relations and the business of medical education. The Hastings Center Report, 34(5), 18+.
  • Honeycutt, D., Ford, J. B., & Simintiras, A. C. 2003. Sales management: A global perspective. London: Routledge.

Cite this Term Paper:

APA Format

Bristol Myers Squibb (BMSC) (2008, June 04) Retrieved December 08, 2023, from

MLA Format

"Bristol Myers Squibb (BMSC)" 04 June 2008. Web. 08 December. 2023. <>