Beer and Biology: How Advertising Persuades Term Paper by Top Papers

Beer and Biology: How Advertising Persuades
A look at the basic biology of information processing and how it works in advertising.
# 144092 | 1,750 words | 0 sources | APA | 2009 | US
Published on Dec 01, 2009 in Biology (General) , Advertising (General)


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Description:

The paper asserts that advertising persuades; not all people all the time, but all people some of the time. The paper notes that while advertising can be approached and analyzed through a number of paradigms-including communications, semiotics, and psychology, this writer takes a more basic approach to the subject. The paper argues that while it is certainly the case that advertising plays upon psychology, cultural biases, and the power of symbols, the open door through which advertising strategies enter the human brain is the basic biology of information processing.

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APA Format

Beer and Biology: How Advertising Persuades (2009, December 01) Retrieved May 24, 2022, from https://www.academon.com/term-paper/beer-and-biology-how-advertising-persuades-144092/

MLA Format

"Beer and Biology: How Advertising Persuades" 01 December 2009. Web. 24 May. 2022. <https://www.academon.com/term-paper/beer-and-biology-how-advertising-persuades-144092/>

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