B2C vs. B2B Supply Chains
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This paper explores the differences between the supply chains of B2C (Business-to-consumer) and B2B (Business-to-business) e-commerce businesses, primarily in terms of fulfillment and customer satisfaction. The paper goes on to explain how the fundamental distinction between the B2B and B2C supply chains is in their handling of fulfillment.
From the Paper:"Fulfillment is a bulwark of customer satisfaction in e-commerce, particularly in B2C. A customer who orders a book from Amazon.com tonight expects to receive shipment of it within a few days. He likely neither knows nor cares to know how the book will get to him, but his satisfaction and repeat business are predicated on the convenience of the ordering process and the speed and accuracy of its fulfillment. Toys "R" Us had a fulfillment problem in 1999 that caused some of their Christmas orders to be delivered late, and since then companies have spent billions of dollars improving their logistical systems to ensure on-time delivery (Patton).
"Supply chain and logistical technologies have changed so radically, in fact, that they bear little resemblance to those of even the recent past. New ways of fulfilling orders incorporate virtual warehousing, point-to-point on-demand delivery, cross-docking, and other rapid shipment techniques combine with innovative customer service solutions to produce a fulfillment environment that is extremely efficient, highly responsive, and capable of filling small orders as easily as large ones. The old delivery hierarchy where a product when from the distributor to the wholesaler, then the retailer before being shipped to the consumer is obsolete in most B2C venues (Singh)."
Cite this Term Paper:
B2C vs. B2B Supply Chains (2005, December 01) Retrieved October 21, 2019, from https://www.academon.com/term-paper/b2c-vs-b2b-supply-chains-69937/
"B2C vs. B2B Supply Chains" 01 December 2005. Web. 21 October. 2019. <https://www.academon.com/term-paper/b2c-vs-b2b-supply-chains-69937/>