Apple Macintosh and IBM Term Paper by hicaliber

Apple Macintosh and IBM
This paper traces the evolution of the Apple Macintosh versus IBM-compatible PCs and Microsoft Windows.
# 95841 | 1,469 words | 4 sources | MLA | 2007 | US

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The paper describes the origination of the Apple Macintosh versus the first IBM Personal Computer and explains that they couldn't be more divergent from each other. The paper compares their designs and their differing approaches to persuading software companies to write applications. The paper looks at Microsoft's success but shows how Apple's market share has stabilized and stayed constant near 10% of the total PC market. The paper concludes that while Apple's success today is in large part due to their iPod and iTunes product and service offerings, Apple continues to be a brand that signifies the brand image and identity this company has become known for.

Product Specifications Quickly Fade as Differentiators
Design as a Differentiator
What Matters Most: The Operating Systems
Software Rules

Sample of Sources Used:

  • Hertzfeld (2005) - Revolution In The Valley. Andy Hertzfeld. O'Reilly Media. 1rst Edition. December 1, 2004
  • Kawasaki (1990) - The Macintosh Way. Harper Collins. Reprint Edition. September, 1990
  • Linzmeyer (2004) - Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company No Starch Press; 2 edition (January 2004)
  • Stanford University (2005) - Stanford Report. A Ne3ws Service for Stanford University. Commencement Address for Steve Jobs, June 14, 2005.\

Cite this Term Paper:

APA Format

Apple Macintosh and IBM (2007, June 03) Retrieved December 08, 2019, from

MLA Format

"Apple Macintosh and IBM" 03 June 2007. Web. 08 December. 2019. <>