Animation in Film
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The paper discusses Disney's creation of the feature-length movie, "Snow White and Seven Dwarves", and how it showed the great merchandising potential of animated characters. The paper further discusses how television has become today the major source of new characters for the children's toy industry. The paper looks at the Australian Children's Television Foundation (ACTF), and its goal of providing Australian children with quality, age-specific, culturally relevant television. Finally, the paper looks at the expansion of animation into computer graphics and identifies the differences between dramatic, lyrical, didactic or comic animation, as well as the differences in Disney, Warner Brothers and Japanese animation.
From the Paper:"Commercial Alert, a consumer watchdog group, has repeatedly asked the FTC to investigate product placement in TV shows for guidelines that would require an on-screen disclosure when a product placement appeared. The organization argues that consumers do not always know if a product placement is an ad unless they are told. In 2005, the FTC stated that failing to tell consumers that a product placement is an advertisement does not violate Section 5 of the FTC Act, which bans unfair and deceptive acts or practices. However, the organization is trying again. The FCC is presently asking for comments on whether to make it more obvious to TV watchers that some shows are filled with embedded ads. According to the Nielsen Company, American Idol logged an impressive 4,636 product placement shots only during the first half of one year."
Sample of Sources Used:
- Edgar, P. 2006. Bloodbath: A Memoir of Australian Television. 1996 Melbourne University Press, Melbourne.
- Taylor, R. 1996. Encyclopedia of Animation Techniques. Focal Press, Oxford.
Cite this Term Paper:
Animation in Film (2010, November 12) Retrieved December 09, 2019, from https://www.academon.com/term-paper/animation-in-film-145488/
"Animation in Film" 12 November 2010. Web. 09 December. 2019. <https://www.academon.com/term-paper/animation-in-film-145488/>