American Corporations and the Media, 1890-1940 Term Paper by scribbler

American Corporations and the Media, 1890-1940
A review of the history of U.S. corporations' use of media for the purposes of promotion, marketing and profit.
# 153524 | 1,664 words | 7 sources | APA | 2013 | US
Published on Jun 09, 2013 in Communication (Mass Media) , Business (General) , Communication (Public Relations)


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Description:

The paper explores how through the years 1890 until 1940, U.S. corporate interests utilized various media to realize additional profit and power, sometimes employing unorthodox and unethical methods. The paper highlights these corporations' lust for power and influence and points out that today, corporations use media in even more powerful ways, in a digitally empowered global world of highly competitive businesses vying for profit and power.

Outline:
Introduction
The Literature
Conclusion

From the Paper:

"Author James Schwoch points to the fact that the American radio industry had a profound impact on Latin American activities between 1900 and 1939, and he uses several examples to back up his assertion. For example, US Rubber (whose point man was E. C. Benedict, a board member and "experienced Wall Street finance capitalist") had a strong interest in seeing more effective strategies in terms of the management of "wild rubber forests" in the Amazon basin (Schwoch, 1990, p 16). Indeed, US Rubber had established purchasing agencies for "raw rubber" from Amazon states Para and Manus, which was due to the fact that they had eyes for greater control of the rubber in the Amazon.
"The annual report for U.S. Rubber in 1903 stated: "We have...laid the foundation in another direction for acquiring and handling generally our very large requirements of crude rubber"; the report went on to explain that "special advantages" the company was developing would offer U.S. Rubber access to rubber "never before possessed by this company, and not enjoyed by any other consumer of rubber" (Schwoch, p. 16)."

Sample of Sources Used:

  • Belrose, John S. (1994). Fessenden and the Early History of Radio Science. The Radioscientist,5(3), 1-19.
  • Forrest, Wilbur. (1925). Political Notes: Ford Speaks. Time Magazine. Retrieved June 17,2011, from http://www.time.com/time/printout/0,8816,720534,00.html.
  • Grady College of Journalism and Mass Communications. (2009). U.S. Public Relations History:Knowledge and Limitations. Retrieved June 17, 2011, fromhttp://www.grady.uga.edu/reports/PRHistory.CommYrbk.pdf.
  • Gordonskene (2010). Weekend Gallimaufry - An Interview with Upton Sinclair - 1962. Newstalgia / Crooks & Liars. Retrieved June 18, 2011, from http://newstalgia.crooksandliars.com/taxonomy/term/3604,13792,4644.
  • Peterson, Laura. (2004). The Moguls are the Medium. Media, Culture & Society, 26(5). Retrieved June 17, 2011, from EBSCO.

Cite this Term Paper:

APA Format

American Corporations and the Media, 1890-1940 (2013, June 09) Retrieved April 10, 2020, from https://www.academon.com/term-paper/american-corporations-and-the-media-1890-1940-153524/

MLA Format

"American Corporations and the Media, 1890-1940" 09 June 2013. Web. 10 April. 2020. <https://www.academon.com/term-paper/american-corporations-and-the-media-1890-1940-153524/>

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