Advertising to Children Term Paper by supercalifragilistic

Advertising to Children
A study of four articles that highlight the relationship between advertising to children and their subsequent eating habits.
# 97863 | 2,675 words | 4 sources | MLA | 2007 | US

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The paper discusses an article about how the American Academy of Pediatrics (AAP) wishes to ban or limit advertisements in schools for "junk food" and about how the Federal Trade Commission (FTC) is exploring how the media affects childhood obesity. The paper then looks at two articles that attempt to scientifically say that the "junk food" consumption of children is derived from how influenced children are by advertising. These studies also show how children are able to influence their parents to purchase food that they have seen advertised, known as 'pester power'. The paper concludes that there is an undeniable link between the advertising to which children are exposed and their eating habits.

"Pediatricians Call for Less Advertising to Children"
"FTC Not Sweet on Junk-Food Ads Targeting Children"
"Children's Recall of Television Ad Elements"
"International Food Advertising, Pester Power and its Effects"

Sample of Sources Used:

  • FTC not sweet on junk-food ads targeting children. (2006, Nov. 7). The WashingtonPost, p. A1.
  • Maher, J, Hu, M. & Kolbe, R. (2006). Children's recall of television ad elements. Journal of Advertising, 35(1), 23-33.
  • McDermott, L., O'Sullivan, T., Stead, M. & Hastings, G. (2006). International food advertising, pester power and its effects. International Journal of Advertising, 25(4), 513-540
  • Pediatricians call for less advertising to children. (2006, Dec. 4). USA Today, p. D7.

Cite this Term Paper:

APA Format

Advertising to Children (2007, September 03) Retrieved November 26, 2020, from

MLA Format

"Advertising to Children" 03 September 2007. Web. 26 November. 2020. <>