Advertising Messages Term Paper by Top Papers

Advertising Messages
A look at a Diet Coke advertisement and the devices it uses to persuade.
# 143428 | 1,250 words | 5 sources | MLA | 2009 | US
Published on Dec 01, 2009 in Advertising (Product-Specific) , Ethics (General)


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Description:

This paper considers an advertisement on Diet Coke and further discusses how the advertisement uses rhetorical strategies to create persuasive statements about its products, the consumer or society at large. The paper attempts to prompt people to look at such advertisements in new ways and to understand how such an advertisement shapes the ethics, moralities, expectations and identities of onlookers - both young and old. To be more specific, this paper will explore the advertisement's message and motives via a closer look at the ethos, pathos and logos strategies employed by the framers of the advertisement.

From the Paper:

"The following paper looks at an advertisement on Diet Coke and discusses how the advertisement uses rhetorical strategies to create persuasive statements about its products, the consumer or society at large. Overall, this paper endeavours to prompt people to look at such advertisements in new ways and to understand how such an advertisement shapes the ethics, moralities, expectations and identities of onlookers - both young and old."

Cite this Term Paper:

APA Format

Advertising Messages (2009, December 01) Retrieved May 20, 2022, from https://www.academon.com/term-paper/advertising-messages-143428/

MLA Format

"Advertising Messages" 01 December 2009. Web. 20 May. 2022. <https://www.academon.com/term-paper/advertising-messages-143428/>

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