Advertising Cell Phones to Boomers Term Paper by Nicky

Advertising Cell Phones to Boomers
Presents a literary review investigating the problem of how TV commercials by cell phone service providers can better appeal to Baby Boomers.
# 128182 | 3,450 words | 19 sources | APA | 2010 | US

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This paper commences by looking into the literature about the conceptions and misconceptions relating to advertising to the now older but still large Baby Boomer generation. Next, the author focuses this literature review on the cell phone service providers themselves. The paper then investigates the writings about the relationship of Baby Boomers to TV commercials and advertising tactics and strategies, which can be effective with this generation.

Table of Contents:
Conceptions and Misconceptions Relating to Boomers
Appealing to more than One Group of Consumers
Value Exists in Valuing Boomer Business
Missed Connections
Advertising's Potential
Cell Phone Service Providers
A Nationwide 2003 Study by AARP
Another Generation's Cell Phone Preferences
Comparison of Four Cell Phone Service Providers
TV Commercials
Boomers' Knowledge
The "Mainstreaming" Effect
Underlying Messages Matter Boomers' Frontal Lobes Targeted
Effective Advertising Tactics and Strategies
Contemporary Environmental Connections Productive Roles to Serve
Adequate Marketing Theory Needed
Appendix: Table Compares Service Providers

From the Paper:

"To enhance and effectively utilize success of advertisements, particularly in TV advertisements, and better connect with Boomers, the largest and wealthiest group in America; in their quests for more certain fiscal futures, businesses must ensure their advertisements relate in ways that foster trust and honesty. Too frequently, like the proverbial "double-edged sword", the ads net some interest, yet simultaneously, at times actually alienate Boomers. For businesses to survive, they must be able to market to this group without offending them."

Sample of Sources Used:

  • Christensen, P. D. (1995). The Environment: It's Not Time to Relax. The McKinsey Quarterly, (4), 146+. Retrieved October 25, 2008, from Questia database:
  • Baker, Christopher A., and Kim-Sung, Kellie K.. "Understanding Consumer Concerns about the Quality of Wireless Telephone Service." Public Policy Institute, AARPDATA Digest; Number 89; June 2003, p. 4. Retrieved October 23, 2008,
  • Borenstein, Seth. " Cell phone users outside U.S. secretly tracked Study tracking 100,000 raises privacy, ethical questions." Associated Press; June. 6, 2008. Retrieved October 23, 2008, from
  • Brown, Rachel. "The ultimate bundle: baby boomers and teenagers." Rural Telecommunications, May 1, 2007. Retrieved October 23, 2008, from 164587344.html
  • "The Case for Precaution in the Use of Cell Phones." (2008). University of Pittsburgh Cancer Institute. Retrieved October 23, 2008, from

Cite this Term Paper:

APA Format

Advertising Cell Phones to Boomers (2010, July 02) Retrieved December 14, 2019, from

MLA Format

"Advertising Cell Phones to Boomers" 02 July 2010. Web. 14 December. 2019. <>