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This paper examines why a career in the hotel industry is a positive option with many benefits. First,the paper describes how this industry has progressed in recent years, particularly in its commitment to service quality. It further discusses how website have helped target specific markets for locating guests, and enabled hotels to defend their pricing strategies. Next, the paper addresses the use of business analytics software in the hospitality industry, which enables hotels to locate the most profitable customer segments and tailor specific messaging, service offers, and coupons to them. The paper concludes by noting that the new trends in the hospitality industry are also opening up entirely new growth strategies for those just entering the industry.
From the Paper:"The reliance on price alone, despite the exceptional depth of websites that offer pricing comparisons including Kayak.com will eventually give way to highly personalized service, initially created over the Internet using guided selling Web-based applications (Muto, 2). Integrating guided selling and the ability to create a personalized, in-person experience will be another catalyst of growth in the industry. This aspect of competition over the Web will also favor those in the industry who have exceptional abilities in creating unique experiences for their guests (Muto, 3). According to Mr. Rock Conley CEO of Joie de Vivre, "Price is important but unlike a rental car, there are other important determining factors about what is the right hotel for you," he says. Travelers "sleep with the product and shower with the product." What this dynamic speaks to then from the standpoint of the future of the hospitality industry is that the ability to create exceptional experiences for guests while also ensuring that price is secondary to quality and experience is critical. Only when this specific set of conditions are created can individuals as leaders in this industry transform it by offering exceptional experiences, tailored to the needs of each guest, without sacrificing overall quality."
Sample of Sources Used:
- John C. Crotts, Bing Pan, and Andrew E. Raschid. "A survey method for identifying key drivers of guest delight." International Journal of Contemporary Hospitality Management 20.4 (2008)
- Thomas Lee. "In hard times, change tack, or go extinct: Adapting to change: Post-Sept. 11, 2001, adversity led Bloomington software firm to adopt a successful new business model by shifting to the Internet." McClatchy - Tribune Business News 1 December 2008
- William McKnight. "Hospitality Industry Business Intelligence: Checking In." DM Review 18.1 (2008):31
- Sheila Muto. "Hotel Web Site Gets Personal to Lure Bookings. " Wall Street Journal 4 Jun 2003, Eastern edition
Cite this Term Paper:
A Career in the Hotel Industry (2012, May 02) Retrieved January 18, 2020, from https://www.academon.com/term-paper/a-career-in-the-hotel-industry-150916/
"A Career in the Hotel Industry" 02 May 2012. Web. 18 January. 2020. <https://www.academon.com/term-paper/a-career-in-the-hotel-industry-150916/>