Business, Consumer Behavior Essays and Research Papers, pg.7

Recent publications in the Business / Consumer Behavior category

• Consumer Behavior and Advertising

  Analytical Essay
  

  This paper looks at three different advertisements and examines elements of a successful advertising campaign.

  # 146268 | 870 words | 5 sources | MLA | 2010 |
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• Consumer Innovativeness and Product Development

  Article Review
  

  A review and discussion of the article "Global Consumer Innovativeness: Cross-country Differences and Demographic Commonalities" by G. J. Tellis, E. Yin and S. Bell.

  # 146204 | 1,514 words | 8 sources | APA | 2010 |
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• Social Networking Sites: Uses, Pros and Cons

  Term Paper
  

  A discussion of social networking sites that includes an analysis of their advantages and disadvantages.

  # 146014 | 2,112 words | 6 sources | APA | 2010 |
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• User Metrics for Three Online Booksellers

  Term Paper
  

  A look at metrics measurements for three online bookstores in the United Kingdom.

  # 146012 | 1,371 words | 7 sources | APA | 2010 |
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• Strategies for Consumer Behavior

  Article Review
  

  A discussion on the Envirosell company's analysis of consumer behavior, based on Susan Berfield's article, "Getting the Most Out of Every Shopper".

  # 145899 | 1,109 words | 1 source | APA | 2010 |
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• Advertising and Mobile Phones

  Analytical Essay
  

  This paper analyzes advertisements for Apple iPhone, Blackberry and Nokia.

  # 145846 | 1,018 words | 3 sources | MLA | 2010 |
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• Zongshen Industrial Group

  Case Study
  

  An analysis of the Zongshen Industrial Group's strategy to diversify their business by developing e-bikes as a new business unit.

  # 145770 | 2,199 words | 14 sources | APA | 2010 |
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• Virtual World Marketing: "Second Life"

  Analytical Essay
  

  Looks at the application of existing consumer behavior marketing theory and techniques to the potential virtual world marketing at the website "Second Life".

  # 145768 | 3,895 words | 18 sources | APA | 2010 |
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• Online Marketing and Businesses

  Analytical Essay
  

  Looks at the advantages and problems of businesses using online marketing.

  # 145724 | 1,385 words | 7 sources | APA | 2010 |
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• Bank Initiatives to Avoid Fraudulent Credit Card Transactions

  Research Proposal
  

  The paper is a project plan that examines steps taken by banks to prevent credit card fraud and establish confidence amongst card holders in an effort to provide a series of steps that can improve customer confidence in the future.

  # 145590 | 1,060 words | 4 sources | APA | 2010 |
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