Business, Consumer Behavior Essays and Research Papers, pg.5

Recent publications in the Business / Consumer Behavior category

• Kudler Fine Foods Frequent Shopper Program

  Case Study
  An overview of the development of a frequent shopper program for a food company.

  # 147743 | 930 words | 1 source | APA | 2011
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• Customer Satisfaction and Loyalty in E-Commerce

  Research Paper
  Presents research to investigate the ability to enhance customer satisfaction and loyalty in e-commerce in the UAE and the UK.

  # 147718 | 14,515 words | 39 sources | APA | 2011 |
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• Print Media is Dead

  Persuasive Essay
  Argues that ink media is less efficient and not able to compete with electronic media and therefore is dead.

  # 147665 | 2,070 words | 7 sources | APA | 2011 |
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• Case Study: "The Launch of New Coke"

  Case Study
  Looks at a case study to determine whether the launch of the new Coca-cola was a marketing ploy or a failed campaign gone right.

  # 147632 | 2,185 words | 1 source | APA | 2011 |
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• Marketing To Consumers and Businesses

  Analytical Essay
  A look at the differences between marketing to consumers and businesses.

  # 147412 | 1,222 words | 10 sources | APA | 2011 |
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• Nintendo Wii Integrated Marketing Campaign

  Case Study
  This paper analyzes and evaluates the integrated marketing communications (IMC) campaign for the Nintendo Wii and completes an audit as to its effectiveness overall.

  # 147277 | 4,162 words | 19 sources | APA | 2010 |
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• A Research Proposal to investigate Consumer Behavior

  Research Proposal
  The paper is a research proposal to evaluate the complexities of pricing as they relate to customer loyalty in a depressed economic environment.

  # 147205 | 2,935 words | 12 sources | APA | 2010 |
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• Importance of Customer Relations Management

  Term Paper
  A look at the growing importance of customer relationship management in organizations.

  # 147101 | 2,919 words | 8 sources | APA | 2010 |
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• SERVQUAL in the Hotel Industry

  Term Paper
  An explanation and discussion about the methods used to measure customer satisfaction in the hotel industry.

  # 146909 | 1,891 words | 8 sources | APA | 2010 |
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• Avoiding Green Marketing Myopia

  Article Review
  Reviews the concepts presented by Ottman, Stafford and Hartmann in their 2008 article "Avoiding Green Marketing Myopia".

  # 146838 | 795 words | 2 sources | APA | 2011 |
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