Business, Consumer Behavior Essays and Research Papers, pg.4

Recent publications in the Business / Consumer Behavior category

• Green Marketing Strategies

  Term Paper
  A disucsison on the significant role of green marketing strategies in organizations today.

  # 149354 | 2,183 words | 20 sources | APA | 2011 |
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• Selecting a Mobile Phone Service Provider

  Term Paper
  

  Presents an extensive literature review examining the influence of advertising and word of mouth on consumer decision-making when selecting mobile phone service provider in Kuwait.

  # 149029 | 6,915 words | 38 sources | APA | 2011 |
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• National Brands vs. Private Labels

  Research Paper
  A comprehensive study on how retailer and category characteristics affect competition between the private label and national brands.

  # 148604 | 5,899 words | 59 sources | APA | 2011 |
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• Pricing Strategies in the UK Supermarkets

  Dissertation or Thesis
  Presents a dissertation including original research to study the pricing strategies in UK supermarkets.

  # 148376 | 15,150 words | 31 sources | APA | 2011 |
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• The Success of Advertisement Campaigns

  Analytical Essay
  

  An analysis of what makes advertisement campaigns successful, with a focus on McDonalds' strategies.

  # 148309 | 1,847 words | 3 sources | MLA | 2011 |
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• Consumerism in Films

  Comparison Essay
  Contrasts the consumerism message in two movies, "Sex and the City" and "Fight Club".

  # 148230 | 1,030 words | 5 sources | APA | 2011 |
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• The Consumer Decision Process Models

  Analytical Essay
  Looks at conventional and real-world models of the consumer decision process.

  # 148054 | 1,680 words | 4 sources | APA | 2011 |
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• Nokia's Stakeholder Responsibilities

  Case Study
  Looks at the Nokia Company from the perspective of its responsibilities to its employee, consumer and community.

  # 147976 | 3,115 words | 21 sources | APA | 2011 |
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• A Review of the Article Entitled "The Science of Desire" by Spencer Ante

  Article Review
  This paper is a review of the article, "The Science of Desire," by Spencer Ante.

  # 147961 | 901 words | 0 sources | 2011 |
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• Criteria Affecting Consumer Purchase of Energy Candy by Red Bull

  Analytical Essay
  This paper looks at issues which affect people's decision to buy Red Bull Energy Candy.

  # 147896 | 2,049 words | 4 sources | APA | 2011 |
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