Business, Consumer Behavior Essays and Research Papers, pg.2

Recent publications in the Business / Consumer Behavior category

• "Green" Consumerism

  Term Paper
  

  A look at consumers purchasing environmentally friendly products.

  # 151809 | 1,502 words | 8 sources | APA | 2012 |
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• What is Green Marketing?

  Term Paper
  

  An overview of the recent marketing phenomenon known as green marketing.

  # 151469 | 2,114 words | 8 sources | MLA | 2012 |
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• Impact of Social Networking on CRM Systems

  Analytical Essay
  

  An analysis of how customer relationship management (CRM) systems are being redefined by social networking.

  # 151454 | 2,520 words | 19 sources | APA | 2012 |
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• Consumer Behavior Concepts and the Retention of Product Knowledge

  Research Paper
  

  A look at the relationship of consumer behavior to brand loyalty.

  # 151200 | 2,905 words | 16 sources | MLA | 2012 |
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• CRM Literature Review and Methodology

  Research Proposal
  

  A research proposal on the determinants of effective customer relationship management (CRM) strategies of telecom providers.

  # 151028 | 2,433 words | 7 sources | APA | 2012 |
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• Marketing Alternative Fuel Vehicles

  Research Paper
  

  A research study on consumer attitudes towards alternative fuel vehicles.

  # 150854 | 5,254 words | 6 sources | APA | 2012 |
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• False Advertising and Ethics

  Term Paper
  

  A look at issues in false advertising.

  # 150646 | 2,115 words | 6 sources | APA | 2012 |
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• Solving Classic Airline's Marketing Problem

  Case Study
  

  Applies a problem-solving model to resolve the case of Classic Airline's marketing problem.

  # 150587 | 2,590 words | 11 sources | APA | 2012 |
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• General Electric's Marketing Plan for CLEnergy

  Marketing Plan
  

  A look at a marketing plan for a fictitious product.

  # 150580 | 5,638 words | 12 sources | MLA | 2012 |
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• Multicultural Marketing Research

  Analytical Essay
  

  Looks at importance of cross-culture methodology in multicultural marketing research.

  # 150498 | 1,040 words | 4 sources | APA | 2012 |
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