Advertising, Industry-Specific Essays and Research Papers, pg.7

Recent publications in the Advertising / Industry-Specific category

• Tobacco, Alcohol and Gambling

  Research Paper
  This paper looks at tobacco, alcohol and gambling and discusses the evolution of vice advertising.

  # 97232 | 2,620 words | 4 sources | MLA | 2007 |
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• Johnson & Johnson's Marketing Mix

  Research Paper
  A review of Johnson & Johnson (JNJ), a recognized global leader and manufacturer of health care products.

  # 96922 | 3,003 words | 5 sources | MLA | 2006 |
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• McDonald's Advertising

  Research Paper
  A discussion of the possible techniques to protect children from being targeted by advertising, particularly by McDonald's.

  # 96337 | 2,447 words | 22 sources | APA | 2007 |
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• Visual Communication

  Comparison Essay
  A comparative qualitative content analysis of two visual advertisement texts in a healthcare magazine.

  # 95985 | 4,559 words | 7 sources | MLA | 2007 |
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• Controversial Television Advertising

  Argumentative Essay
  This paper argues that parents are responsible for keeping their children from watching controversial television advertising.

  # 95921 | 840 words | 4 sources | APA | 2007
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• Diesel versus Benetton

  Research Paper
  This paper looks at the clothing companies, Diesel and Benetton, and discusses the selling of an image.

  # 95761 | 1,655 words | 6 sources | MLA | 2007 |
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• Wild Oats--A Marketing Analysis

  Business Plan
  This paper discusses the marketing strategy of the natural, organic chain of supermarkets known as "Wild Oats."

  # 94887 | 860 words | 4 sources | APA | 2007 |
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• The Decline of the American Diet

  Book Review
  A review of the issues presented in three books; "The Food Revolution" by John Robbins, "Fast Food Nation" by Eric Schlosser and "Genetically Engineered Food" by Teitel/Wilson.

  # 94488 | 5,127 words | 3 sources | MLA | 2007 |
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• Consumer Behavior and Selective Attention

  Research Paper
  A look at the process of selective attention and how it relates to consumers.

  # 93663 | 1,271 words | 18 sources | APA | 2007 |
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• Advertising for Children

  Research Paper
  This paper examines the impact of food advertising on children.

  # 93172 | 1,604 words | 5 sources | MLA | 2007 |
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