Advertising, Industry-Specific Essays and Research Papers, pg.10

Recent publications in the Advertising / Industry-Specific category

• Prescription Drug Advertising

  Essay
  This paper discusses ethical issues regarding prescription drug advertising.

  # 74040 | 2,700 words | 12 sources | MLA | 2005 |
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• Marketing and Childhood Obesity

  Article Review
  An examination of an article in the International Journal of Behavioral Nutrition.

  # 73600 | 675 words | 1 source | MLA | 2004 |
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• Print Advertising

  Essay
  This paper selects key words from a print advertisement and explains their purpose.

  # 73004 | 900 words | 0 sources | MLA | 2004 |
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• Fast Food Industry

  Persuasive Essay
  A discussion on the negative effects of the fast food industry.

  # 70597 | 690 words | 2 sources | MLA | 2005 |
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• Internationalization of Branding

  Research Paper
  An in-depth paper on how retail clothing companies are working to internationalize their brand names.

  # 68953 | 17,074 words | 46 sources | APA | 2006 |
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• Church Business

  Business Plan
  This paper presents an overview of a yearly public relations plan, for a neighborhood church, geared towards to attracting new members.

  # 68519 | 1,405 words | 5 sources | MLA | 2006 |
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• Manipulation Tactics

  Essay
  This paper examines various strategies and methods of persuasion and influence, whether for financial gain or other purposes.

  # 68451 | 1,053 words | 3 sources | MLA | 2006 |
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• Pharmaceutical Public Relations

  Research Paper
  This paper examines the public relations practices of three pharmaceutical companies: Merck and its product VIOXX, Pfizer and its product Celebrex and Johnson & Johnson and its Direct-to-the-Consumer (DTC) marketing campaign.

  # 68049 | 3,000 words | 9 sources | APA | 2005 |
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• A Promotional Campaign

  Essay
  This paper details the steps and strategies involved in creating a successful promotional campaign.

  # 67889 | 1,234 words | 4 sources | APA | 2006 |
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• Crisis Communication in Public Relations

  Essay
  This paper discusses the crisis communication strategies used by Merck, Pfizer and Johnson & Johnson in problems marketing their specific controversial products.

  # 67786 | 2,400 words | 4 sources | APA | 2005 |
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